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Posts Tagged ‘Jason Macdonald’

Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

While We Wait for NBA Lockout to End, Let’s Watch Pros Work Out

We don’t know how many of you are NBA fans out there, but we are unabashedly and this wait for a regular season to start has seemed interminable. Anyhow, CP+B picks up where its launch spot for Under Armour’s b-ball division left off, with the ninth pick in the 2011 NBA draft, Kemba Walker, going through some seriously rigorous training. Hopefully, all this training finally gives him something to play for soon enough. Credits after the jump.

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Domino’s Brings Focus Group to the Dairy Farm

We’ve covered some Domino’s stuff in the recent past,  i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.

Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.

More: Pizza Hut Using Actual Employees For New Campaign

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New Edit House

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Number Six is the new brainchild of Jason Macdonald, formerly of Mad River Post and Cosmo Street and Chan Hatcher, formerly of Rock Paper Scissors. The new editing shop is based in New York and Los Angeles. Macdonald will head the office in NY, while Hatcher will take the helm in LA. Crissy DeSimone, another RPS alum, will be the executive producer for the LA office. The article in Creativity says that Number Six is out the gate with its first projects including spots for AT&T, Burger King and VW. Macdonald and Hatcher expect the new partnership to work well. Mcdonald is quoting as saying, “We bid against each other all the time.. it’s a perfect fit”.

I like the work these guys have done in their previous shops, so I’m excited to see their skills as work in this new shop.