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Posts Tagged ‘Jason Musante’

Anomaly, Decon Present Roy Choi, ‘Google Glass Explorer’

Last summer Google started distributing their Google Glass to select “Explorers” for their “If I Had Glass Campaign.” Among those who loved the product was renowned chef and food-truck pioneer Roy Choi, whose famed Kogi BBQ truck, where his Korean-Mexican tacos are a star, is a fixture in Los Angeles. Choi, whose pedigree includes stints at Le Bernardin and the Beverly Hilton, enjoys working with Google Glass because he can search for and follow along with recipes using only his voice — quite useful when your hands are covered in salsa verde, kimchi, or curry paste.

For a new spot by agency Anomaly and production company Decon, Choi decided to reinterpret Irish cooking in honor of St. Patrick’s Day. He searches for recipes and puts his own spin on the classic corned beef and cabbage, turning it into the “East Los Leprechaun Burrito,” which includes plenty of the celebrated chef’s own signature touches (yes, it has kimchi). In the process, Choi demonstrates the Glass’ capabilities, including when he’s interrupted by a phone call, and seamlessly switches from recording his recipe to the call at hand and back. The 1:50 spot is a lot of fun, and succeeds at making the Google Glass look like a product with appeal beyond neckbeard-sporting tech nerds. If watching the spot leaves you hungry for an “East Los Leprechaun Burrito,” fear not, we’ve included the recipe, along with credits, after the jump. Read more

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Musante Joins Co: as Content Lead, Shares His Thoughts

Ty Montague and Rosemarie Ryan have added another creative to their Co Collective, namely Jason Musante, who joins as content lead. What does that title mean exactly? Well, according to a statement from Montague himself, content leads “have to be creative problem solvers first and foremost.” Musante’s role calls for him to address these problems “through innovation.” Very specific indeed.

Anyhow, Musante arrives from BBDO New York, where he served as digital creative director and led efforts for GE among others. Before BBDO, Musante had stints at Saatchi & Saatchi, KBS+P and McKinney. At the last shop, the creative led the Virgin Atlantic account but perhaps most notably was part of the team that developed the award-winning “Art of the Heist” campaign for Audi.

Perhaps feeling a bit chatty, the new Co content lead has also decided to whip up a little item called “Beyond the Buzz” for AgencySpy, which you can read after the jump.

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