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Posts Tagged ‘Jason Riley’

Tom Brady is Apparently Everywhere for UGG

With the NFL regular season almost upon us, M&C Saatchi LA couldn’t have picked a better time to roll out its new fall campaign for UGG Australia’s UGG for Men line starring one of the league’s top QB’s, Tom Brady. Like many of you, we initially snickered when it was announced that Brady was appointed as a spokesman for UGG and it only added more fuel for New England Patriots haters out there (and they are legion, it seems).

But, we must say the campaign from M&C isn’t half-bad, though we’re more captivated by a time-lapse video (below) of the creation of the giant “Tom Wall” here in NYC (nice soundtrack, too). As for the actual spot (above), Brady fulfills a kid’s dream by playing an invisible game of football with him and others–or so we’re led to believe–in the middle of an airport. Hey, it could happen…as long as you take your shoes off first. Check out credits and behind-the-scenes clip for “Invisible Game” after the jump.

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M&C Saatchi Tries to Redeem Three-O Vodka

Suffice to say, we were none too pleased with Three Olives’ first foray into TV advertising nearly two years ago. But, hey, we’re always up for a good redemption tale and now that NYC boutique Agent16 is out of the picture, Three-O parent company Proximo and its new AOR for the brand, M&C Saatchi, are giving it another go with a $10 million TV campaign (same cost as the old one).

Animation supplants the lame sight gags from years past in this latest effort, which features a handful of spots all inspired by the old “so and so walks into a bar” setup for a joke. It’s no laugh riot by any means, but the “Sugar Daddies” ad above already has us chuckling more than we were back in 2009. The visual presentation come to us courtesy of artist/illustrator Ant Blades out of the U.K., who helps make this campaign stand out–well, at least when it comes to the cluttered vodka field. But is it more fun than beer robots and dance parties, though? While we ponder this, check out two more spots from the campaign, which will also include print and social media (of course) tie-ins, as well as credits after the jump.

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