PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Jason Schmall’

Thursday Morning Stir

-Dallas-based indie shop Firehouse has been named AOR for Las Vegas-based chain, Nothing Bundt Cakes.

-Former Publicis worldwide business director David Marek has joined up with WebMD as EVP, consumer services.

-PA digital consultancy Empathy Labs has hired Valeria Maltoni as senior director of strategy.

-This one’s for you, Top Gear fans. link

-Cincinnati shop Northlich has some good news to report as it’s hired McCann NY creative Jason Schmall as an ECD (he most recently served as CD on this effort). In addition, the agency added Dawn Lang as VP, engagement director.

-Audi and a whole bunch of Euro collaborators introduce us to “Spheres.” link

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Sony Xperia Makes Short Trip Home an Adventurous One

McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called  “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.

Read more

Wes Anderson Brings His ‘World’ to Sony

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

Read more

Kristen Schaal Brings the Pixelated Crazy for Sony Ericsson

From McCann Worldgroup and prodco Caviar LA comes a new round of spots for Sony Ericsson’s Xperia PLAY gaming platform. In March, we saw comedian Kristen Schaal debut as Xperia PLAY’s new emotionally unstable spokesperson, and, as evidenced above, her gaming-obsessed character doesn’t seem to be toning the crazy down any time soon.

The latest campaign for Xperia PLAY focuses on Minecraft, a game that allows players to build pretty much anything using pixels as though they were digital LEGOs. In a contest running through November 7, players can enter on Sony Ericsson’s Facebook page to compete for the opportunity of meeting Schaal in person by constructing the most impressive Minecraft creation. For the nerd who considers crushing on Zooey Deschanel or Lizzy Caplan “too mainstream,” it’s an opportunity that might be too good to pass up.

The spot is a bit of a departure from the series that debuted in March, leaning more toward Schaal’s uncomfortably creepy Flight of the Conchords character and away from the over-the-top gun-loving Satanic spokesperson that we were introduced to seven months ago. But, for those jonesing for some profane bloodlust from Schaal, see another new spot below. Credits after the jump.

Read more

Kristen Schaal Channels Satan for Sony Ericsson Smartphone

We’ve seen a lot of ads in the recent past dedicated to a variety of company’s latest smartphones. Yeah, technology is cool and all, but props to Sony Ericsson for injecting some humor into ads for their latest product, Xperia PLAY.

Debuting today on YouTube are five spots from Sony and McCann starring comedian Kristen Schaal of Flight of the Conchords and The Daily Show fame. Helmed by SNL and Portlandia director Jonathan Krisel, the spots highlight the phones unique gaming abilities above all else. In a press release, Peter Farmer, head of marketing for North America, Sony Ericsson says, “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.”

What other kind of phone would you expect from the company behind the PlayStation 3? Credits, and Schaal ready to “blow the heads off her mother f&$%#*g enemies” after the jump.

Read more