Well, we haven’t seen an audience reaction like this since David Brent gave his rousing monologue about the Coventry conference, but here we have the thrilling conclusion of a presentation at the “Making Digital Work” event by Faris Yakob, who is now working in planning/strategy within the MDC umbrella–specifically KBP+S. During this clip, Yakob tries to make the funny to no avail and takes credit for coining the term “Digital Ninja” after playing the now-famous animated clip created by McCann’s Mat Bisher and Jason Schmalls. But why keep hyping it? Watch the digital guru blow away the audience, which looks like they’re halfway into an Ambien-induced coma.