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Posts Tagged ‘Jason Zada’

DOJO and John Legend Go Behind the Music

To repeat the popular Mark Twain misquote, “Rumors of my death have been greatly exaggerated.”

We’re not sure why San Francisco’s DOJO didn’t respond to any of our requests for information on last month’s rumor that it would soon be closing its doors or why its listed phone number stopped working, but the agency certainly appears to be operating normally: today we received two new campaigns for client Sound United’s audio brands Definitive Technology and Polk Audio.

First we have John Legend sounding “so real” in two…no three…no four…places at once:

After the jump, three spots for Polk.

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The ‘Good Day Blimp’ Project Comes to Fruition

Last month, we brought you news of four creatives — Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez — who launched a campaign to make the “Ice Cube’s A Pimp” Goodyear blimp of Ice Cube‘s classic “It Was A Good Day” a reality on National Good Day Day, January 20th, while raising money for the South Central charity A Place Called Home. The campaign went viral, and Goodyear took notice. While they were reluctant to fly that particular message, Goodyear did indeed commemorate January 20th with a “Good Day Blimp,” and even offered the kids of A Place Called Home a ride-along on the blimp.

Tool’s Jason Zada, who you may remember from the award-winning and creepy “Take This Lollipop,” was there to document the process. Ice Cube was on hand, thrilled to help out A Place Called Home, and the Good Day Blimp crowdfunding crew couldn’t have been happier (well, except maybe if Goodyear had run with the original message). If you’ve been following this story at all, it’s well worth the four minutes to see this charitable campaign come to fruition, and to hear Ice Cube‘s thoughts on the matter. Here’s hoping you all have a good day.

Tuesday Odds and Ends

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-EVB co-founder/ECD-turned-Tool of North America director Jason Zada, the man behind the award-winning short, “Take This Lollipop,” is moving into feature films as he’s teaming up with Dark Knight/Man of Steel writer David S. Goyer on a supernatural horror flick set in Japan called The Forest. link

-Global production company ACNE has brought on Saatchi LA/Campbell Ewald alum Shayan Amir-Hosseini as senior digital producer. link

-The One Club is now accepting entries for the 2014 One Show. Deadline is Jan. 31, 2014. link

-Ogilvy and McCann Melbourne (surprise!) took top honors at London International Awards 2013. link

-The 2014 SoDA Report, which reveals global digital trends for next year, is out and free to download here. link

-NYC-based Mammoth Advertising, which works with clients including Showtime, 20th Century Fox and Lionsgate, has appointed Marc Mannino as director of business development & client services.

-Philly-based agency Red Tettemer O’Connell + Partners encourages you to “Get Caught” in Swarovski’s first-ever North American integrated campaign developed for the U.S. market (one image above). link

-L.A.-based Arcade Edit has opened up shop in NYC. The new office will be led by EP/partner Sila Soyer and editor/partner Jeff Ferruzzo.

WCRS, Tool Craft ‘Interactive 360° Film’ for New, Electric BMW

The next time some douchey middle-aged accountant cuts you off at a stoplight, it could be in an electric car!

BMW (the official car company of overly-entitled drivers in the tri-state area), is unveiling its first ever electric car, the BMW i3, in grand style with “the world’s first interactive 360° film.” Created by agency WCRS in collaboration with Mustard Films and Tool, the app entitled “Become Electric” is designed to promote a first-of-its-kind car with a unique visual experience. It was just made available for download worldwide.

“Our idea was to create the first ever 360° virtual test drive film. By producing it as an App for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car,” says WCRS Creative Director Ross Neil. BMW i Communications Manager Nicola Green hopes that the app will lead viewers to test drive the car in real life. Some drivers might take a little convincing to get on board with the idea of an electric car (especially those used to luxury/performance vehicles), and the immersive experience created by the parties involved could be the thing that helps convince them.

So the next time some entitled prick dangerously weaves in and out of lanes because he has an expensive car and therefore owns the road, at least he won’t be contributing to the greenhouse effect. Thanks, BMW!

You can download the app at the iTunes store here, or at the Google Play store here. Credits after the jump.

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Martin, Benjamin Moore Scare the Crap Out of Contractors

Some good Halloween fun for you today…

Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.

So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.

The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.

You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow. Read more

Tool, BBDO Bring a Fresh POV to Australian Tourism

Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people from your computer, suggest they eat a certain food, walk a certain direction, enter a certain door. If you don’t want to suggest activities via social media, you can just watch the live streams. Voyeurism at its finest, or at least, voyeurism at its least creepiest.

The project is meant to promote Australian tourism by showing off the sights and sounds of Melbourne, and the live stream, which runs October 9-13 for about eight hours per day, adds a compelling dimension to tourism advertising. One man and one woman will travel around the city with head-mounted cameras, tailoring their movements to the social media suggestions. Hear’s to hoping people use the opportunity to be classy and find out more about a beautiful city, and not, you know, be dumb and inappropriate on the Internet, like most of the time. The broadcast officially kicked off, well, about now.

JWT Alum Cooper Heads to Tool

It looks like James Cooper has basically kept his word that he was leaving the agency world as he’s now landed a gig as an interactive director at production company, Tool (which has lured other agency folks in recent years including CP+B alum Matt Bonin and EVB co-founder, Jason Zada). Cooper, if you recall, most recently served as chief creative innovation officer at JWT but resigned from his post in May after spending just over a year-and-a-half at the agency.

The digital/creative director, who also co-founded “ping-pong clothing” brand Thompson Punke, has worked both in New York and in the U.K, serving as a CD at the likes of Saatchi & Saatchi NY, Dare, Ogilvy London and Agency Republic during his career. Regarding Cooper’s move to Tool, the prodco’s EP, digital Dustin Callif says, “Tool’s in-house digital capabilities and roster of talent have grown tremendously over the past few years. James is exactly the sort of leader who can help us marshal those resources into our next game-changer.”

Wednesday Morning Stir

-Omnicom is reportedly in talks to buy LBi for $580 million. link

-Jason Zada‘s “Take This Lollipop” nabbed yet another award, this time a Daytime Emmy. link

-Is it over for the indie digital agency? link

-Duncan/Channon wants to play truth or dare in a new Facebook game for Tahoe South. link

-Trina Arnett, former head of analytics at CP+B and Mullen, launched her own consulting firm. link

-Here’s the latest “Dorm Room Innovator” clip from CP+B for Best Buy (above).

Shocker: Chipotle, BBH/Google Creative Lab Take ‘Best in Show’ Honors at AICPs

Like pretty much every year, one ad awards show predicts another and 2012 is no different as the Association of Independent Commercial is the latest organization to honor Chipotle and BBH/Google Creative Lab for their respective efforts. Both picked up “Best in Show” efforts at tonight’s event, which as usual takes place in New York’s Museum of Modern Art.

Chipotle’s “Back to the Start  campaign from CAA and director Johnny Kelly earned  Advertising Excellence/Single Commercial honors while BBH and Google Creative Labs won the Advertising Excellence/Campaign prize for the Chrome efforts including “Dear Sophie” and “It Gets Better.” On the agency front, W+K ran away with the most number of honors, earning 10 in all for everything from Copywriting for the Chrysler “Halftime in America” spot starring Clint Eastwood, Visual Style for the Heineken “Handlebar Mustache” ad and Cinematography for the Levi’s “Legacy” campaign.

Other notable agency winners include 72andSunny and BBDO New York, which each earned five awards. On the directing front, meanwhile, Tool’s Jason Zada picked up a few directing honors for his nifty, creepy viral hit, “Take This Lollipop“.

Beckham Recreates Beethoven for Samsung Galaxy Note

After just setting Burger King staffers’ hearts aflutter, David Beckham continues his advertising tear with a far more active spot from Cheil USA for the Samsung Galaxy Note. Directed by Tool’s Jason Zada, the commendable clip features Becks reinterpreting Beethoven’s “Ode to Joy” the best way he knows how. Of course, we imagine there was some decent amount of editing involved, but it’s nice to see that the soccer star still has it in him.

The Samsung spot also marks Lars Bastholm‘s first work as CCO at Cheil USA, which he of course joined towards the end of last year. As for Beckham, one would think that being a player for the L.A. Galaxy would have something to with his appearance in a Samsung Galaxy spot, but the athlete and brand are both in fact heavily involved in the London Olympics, with Beckham serving as an ambassador and Samsung serving as sponsor for the 2012 festivities. So, you see, it all makes sense now. Credits after the jump.

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