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Posts Tagged ‘Jeanne Jennings’

Op-Ed: So, What Does MRY Think About 2014?

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As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY,  the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. They’ve weighed in on everything from overall social media strategy and brand storytelling, to big data and even Pinterest’s evolving commerce structure. At this point, it’s all speculation, but they make some interesting projections for the New Year. We’re getting the distinct impression that the ongoing debate between advertisers and privacy advocates is poised to rear its ugly head again. Anyone else?

 

Matt Britton, CEO: Honing Brand Social Media Strategy

 

“We try to challenge our clients to have a presence everywhere, but there is no ‘one size fits all’ approach to social media strategy. In 2014, it will be crucial for brands to focus on where their audiences are spending the most time and to innovate within that space. As mobile use continues to flourish, it will be important to target growing platforms—such as Vine—that are more conducive to fast-paced, mobile engagement.”

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Thursday Odds and Ends

-Following an RFP that eventually narrowed down to three agencies, Draftfcb Chicago has taken the reins as digital and social marketing agency of record for Planet Fitness. We’ve been told that there was no incumbent on the digital/social biz.

-Well, as a huge fan of JCVD in the late ’80s/early ’90s, I’m glad to see a little comeback of sorts in a new campaign for Volvo (above).

- MEC has retained the media Beiersdorf business in Italy, and has added the Spain, Portugal, and Greece markets to its portfolio. We’ve been told that the value of the win is €100 million across all 4 markets, with the retained Italian business €35 million and the value of the other three at €65million.

-SapientNitro has added a handful of staffers in Toronto including Brent Farrell and George Panopolous as VPs of client services, Modernista! alum Howard Goldkrand as director of innovation, former PWC exec Andrew Light as director of strategy.

-L.A./Chicago-based commercial production company Cap Gun Collective had added William Hamm as EP for original content.

- Alchemy Worx, a digital marketing agency with a 100-percent focus on email, appointed Jeanne Jennings as VP/global strategic services.