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Posts Tagged ‘Jeff Greenspan’

Friday Odds and Ends

-Zenith, the Publicis Groupe unit that dubs itself “The ROI Agency,” has retained its piece of the Travelocity biz.

-Pork, meat, yum producer Smithfield has tapped MDC’s Doner to serve as its new AOR.

-How does San Francisco shop Heat smack talk its way into garnering a Jay Chiat Awards nod? Here’s how (above). link

-Speaking of the Jay Chiat Awards, here’s your 2012 winners list. link

-JWT’s Digitaria has designed and built a new site to promote L.A. tourism. link

-Facebook/BBDO alum Jeff Greenspan talks about his new role as CCO at BuzzFeed. link

-Launchpad Advertising moved to its new pad on 9th Floor at 149 Fifth Avenue in NYC’s Flatiron hood.

-Bethesda, MD-based RP3 Agency promoted Jay Selway to director of experience design.

 

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Buzzfeed Welcomes First CCO

Just days after acquiring Kingfish Labs to help boost its Facebook targeting, Buzzfeed has plucked one of the social network’s designers to take on the top creative post. Yes, Jeff Greenspan has joined Buzzfeed as chief creative officer, a first of its kind for the social news organization. Greenspan, as mentioned, joins Buzzfeed from Facebook, where he has spent the last 15 months as communication designer. In his new role, he will lead a 15-person, NYC-based creative team that includes Chris Baker (who’s made a few appearances on this here site) and Mike Lacher. Together, Buzzfeed’s creative crew will collaborate with clients including GE, Virgin Mobile and Microsoft.

Buzzfeed founder/CEO Jonah Peretti says in a statement, “Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, BuzzFeed’s Founder and CEO.  “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”

Prior to Facebook, Greenspan worked on the agency side as an ACD at R/GA for nearly two years before bolting for a creative director gig at BBDO, where he spent nearly 18 months.

Advertising’s All-Stars Try to Sell a Book

The plot of R/GA ACD Paul Malmont‘s new book is simple: Issac Asimov, Robert Heinlein and L. Ron Hubbard and other famous science fiction writers and editors go on fantastic fictional misadventures while fighting Nazis during WWII. Of course, as fun as the concept sounds in print, marketing the book on television is another thing altogether.

So, Malmont decided to round of some of his fellow ad peeps and used the Google TV Ads service to get his third novel The Astounding, the Amazing, and the Unknown some views during DishTV broadcasts of Falling Skies, Attack of the Show and Countdown with Keith Olbermann. Among those trying to pitch Malmont their awesome marketing ideas are R/GA ECD Carla Echevarria, HUGE CD and author of Martian Summer Andrew Kessler, and from BBDO ACD Todd Brown, CD Jeff Greenspan, copywriter Sarah Crawford and project managers Michael Gentile and Kelly McLaughlin. Put that cast together, and you have a book spot that (gasp) doesn’t suck. Learn more about Malmont’s new book here and see a review from those amazing folks at the A.V. Club here.