Something’s amiss here as we’ve been given the runaround each time we attempted to reach MJZ senior executive producer Jeff Scruton. Phone calls were referred elsewhere, messages and direct emails to the man were left unanswered and we have even been unable to get a clear yea or nay as to whether he is still part of the bi-coastal/U.K.-based production company.
Over the past few days, folks on the Spy line have been telling us that Scruton and MJZ, which has been lathered up aplenty by Creativity and other pubs over the years (check out their directorial roster and portfolio if you’re wondering why), have parted ways. Scruton personally has worked with the likes of Spike Jonze, Dante Ariola and Tom Kuntz while at MJZ. Some of Scruton’s most recent handiwork as senior EP at the prodco includes the Old Spice “Sea Captain” spot. We’ve give you a shout a few times, Jeff. If you’re out there, feel free to holler back and let us know what’s up.
You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman‘s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Showcharms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.
We’re sure there’s many of you who think the Isaiah Mustafa-led Old Spice campaign has lost its luster, and perhaps some of the more recent spots have sullied the once-novel concept. But that hasn’t stopped Wieden+Kennedy from continuing to use its buff pitchman, who returns to dazzle the ladies and continue his role as in this latest installment entitled “Fiji.” Does the fresh scent of Fiji make your man smell like a never-ending tropical sunset, personalized love song melody and a romantic puppy surprise? Mustafa says, “yes.”
Credits and an example of the print component after the jump.
For only $25 a month, Virgin Mobile along with the the new LG Optimus V offers unlimited data and web giving you access to email, Twitter, Flickr, Foursquare, etc.. As you will see, it can be both a blessing and a curse. If you have a crazy Valentine stalker as depicted in this campaign, everything mentioned above can be used as a tool to follow your every move.
This creepy/comedic effort marks the next phase of the “Crazy Life” campaign created by Mother, which if you remember won back the Virgin Mobile business last summer. Tom Kuntz handles directing duties for these spots, which we know are just a tad untimely, but better late than never. View one more spot and credits after the jump.
JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…
Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me. How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.
In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”
Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.