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Posts Tagged ‘Jen Vladimirsky’

W+K Keeps Things Short for Gap

Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene).

The ads were very different than the darker, more abstract work by David Fincher — and the agency’s latest additions to the brand’s holiday campaign are even more unusual. The theme of the “Play Your Stripes” series is clothing items recast as musical instruments.

As W+K explains it, the agency “re-imagined” the client’s holiday catalog and made a short film for each of ten individual products, tying it to sound in some way. Here’s the first one, “Hi-5 Machine,” with the tagline “These girls mittens hi-5 each other whether they want to or not.”

While these ads won’t air on TV, Gap is promoting them on its social channels and sending them to various music pubs.

Nine more gallery-ready shorts after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Doogie Howser (Almost) Drinks Heineken Light for W+K NY

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and talking to Smurfs.

Well, sort of…

According to The New York Times and Stuart Elliott, NPH (as the cool kids call him) will help promote Heineken Light in a humorous campaign created by Wieden + Kennedy New York that includes television and online spots and a microsite: besttastinglight.com.

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Hey, We Threw a Party Last Night!

(Pictured l-r: AKQA’s Rei Inamoto, Miami Ad School’s Mehera O’Brien, Big Spaceship’s Jen Vladimirsky, Ogilvy’s  Leo Vladimirsky and Kaplan Thaler Group’s Keith Zang)

To celebrate the team-up of Mediabistro and Miami Ad School and celebrate Advertising Week as well, we threw a soiree at the HK Lounge in Hell’s Kitchen last night. Just wanted to say thanks to Pippa, the MB events crew and those who attended and paid attention to my rambling speech over the din of the bar. Anyhow, one of the main goals of the event, which was packed enough to stoke one’s claustrophobia for a good hour, was to promote MB’s and Miami Ad School’s new Creative Pro program.

Creative Pro was launched to help to help junior creative types who aren’t ready or able to go full-time schools get a career boost via portfolio critiques from people in the industry, interactive webcasts and video libraries. Well, enough of our plugging. Check out the video below for more info and view more party pics here.

More: “Miami Ad School’s Brooklyn Branch Has a New Director