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Posts Tagged ‘Jennifer Aniston’

Caviar Content Signs Beauty & Lifestyle Director Charles Mehling

Caviar LogoCaviar Content has just announced the signing of beauty and lifestyle director Charles Mehling for worldwide representation.

Mehling made his commercial debut with a campaign for Earl Jeans featuring supermodel Gisele Bündchen, with whom he has become a regular collaborator, including a recent Pantene campaign. In addition to Bündchen, Mehling’s enviable celebrity and supermodel portfolio includes work with Kate Moss, Jessica Alba, Gwyneth Paltrow, Zooey Deschanel, Jennifer Aniston, Naomi Watts, Natalia Vodianova, Karen Elson, Angela Lindvall and Georgia May Jagger. He’s worked with brands including Rimmel, Dove, BCBG, Budweiser, David Yurman, Garnier, Olay, Pantene and Smart Water.

Mehling launched his directorial career with Black Rebel Motorcycle Club’s debut music video, going on to work with artists including The Kooks, Emeli Sandé, The Script, Stereophonics, Kasabian and James Morrison. He also directed several music documentaries, most notably an in-depth biography of the Scottish singer/songwriter Paolo Nutini, as well as a short film entitled “For The First Time.”

“We are very excited by the signing of Charles to our roster! His work demonstrates a fantastic blend of beauty and fashion with strong natural performances,” said Sorcha Shepherd, EP at Caviar London. “He has a deep understanding of how to capture subtle human nuances that can really elevate a beauty & lifestyle piece into something truly engaging. The fact that he is also such an accomplished photographer makes him an even stronger contender in the world of advertising, where more and more brands are looking to find a solution for both stills and film in one great package.”

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Jason Sudeikis Confuses American Football with Soccer for NBC Sports

If you live in either Chicago or Boston, you may have watched (or wanted to watch) the Stanley Cup Finals, in which case you realized that you don’t have access to NBC Sports. After some McGyver-ing and hooking you iPad to your TV, you got thousands about thousands of commercials advertising that NBC Sports would be broadcasting every game of England’s prestigious Barclays Premier League. After digesting this fact, you immediately stopped caring because 1.) You’re an American who likes ‘merican sports and 2.) Again, you don’t have access to NBC Sports.

But who better to make you, an American without access to NBC, care about this development than Jason Sudeikis, a former Saturday Night Live cast member who has appeared basically fucking everywhere in the last month? First, dude quits SNL. Then, he starts going on a press tour for his terrible-looking new movie, Meet The Millers, where he stars opposite Jennifer Aniston, who plays a middle-aged stripper. Then, he joined ESPN to count down the top 50 “This Is SportsCenter” ads last week. Then, he made cameo appearance in Drinking Buddies, a new film playing on Apple TV before it hits theaters at the end of the month and stars Sudeikis’ real-life fiance, Olivia Wilde. Then, Kiran shows me this and asks me to write about it, compelling me to start complaining about how Jason Sudeikis is fucking everywhere these days. Then, wouldn’t you know it, he releases a viral video YESTERDAY where he leads a parody version of Mumford & Sons, with Ed Helms, Jason Bateman and Will Forte starring as his bearded indie-folk backing band.

Seriously, it’s absolutely impossible to get rid of this guy. Watch him play a dumb American coach who doesn’t get soccer above in a new campaign from the Brooklyn Brothers (who you may remember from those kick-ass John Krasinski/Alec Baldwin New Era spots), and then don’t talk to me about Jason Sudeikis until you’ve developed some sort of Sudeikis repellant.

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McGarryBowen Loses Philly Cream Cheese Biz

Well, this is news to us, but yes, the Kraft Foods camp has confirmed that it’s recently discontinued its relationship with McGarryBowen Chicago in regards to its Philadelphia Cream Cheese account in the U.S. (BBH took over for JWT in Europe). We’ve been told that this realignment actually happened a couple of months ago. Regarding McGarryBowen, a spokesperson for Northfield, IL-based Kraft Foods (also parent of Jell-O, Oscar Mayer, Planters, etc.) says, “We appreciate their work on the brand the past four years and wish them continued success as they continue to support other Kraft brands now and in the future.”

McGarryBowen, which took over for Nitro on Philadelphia creative duties back in 2009, supports other Kraft brands including Miracle Whip (you might remember the “Take a Side” campaign from two years ago). According to Kraft Foods, the brand has a new agency already working on the Philadelphia brand, and that would be  New York-based, Omnicom-owned Roberts + Langer DDB. Along with Philly Cream Cheese, the shop works with several Johnson & Johnson brands including K-Y, Neutrogena and Aveeno (here’s Roberts + Langer’s Jennifer Aniston-starring spot for the last brand that aired around Oscars time).

And Now, Your Weekly Video Miscellany

Finally, after at least a couple weeks of wondering, Will Sasso of Mad TV fame has found a use for the 6-second video creation device known as Vine: choking up lemons. As if that’s not useful enough for you, we have an awesome new way to use GoPros to capture an array of shots from similar angles that make you look like a badass. Then, social farting and asking Kate Upton to prom and two trailers you won’t be able to skip, assuming you’re a Star Trek and/or Thrones fan. Let’s go.

6. Will Sasso has nailed Vine, using the platform to create 6 second lemon-takes. For some reason, whenever the word lemon or any citrus reference is made, Sasso coughs up an entire lemon. Sounds sour, but it’s oddly entertaining. Slap an ad on it and call it a day, boys. 217,197.

5. Here’s a PSA that equates social smoking (I only puff when I’m out with friends) to social farting, which is farting when you’re out with your friends – which doesn’t exist except that it does exist just not as outwardly. No comment; just 326,643.

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The Best Ad-Related Videos of the Week

Well well, we meet again, friend. I have some gems for you, enough to waste more than 13 minutes of your day – or even more if you can convince some of the team to come watch around your desk. Those are the best moments in work, when you stumble across something so good that other people come by to see it. You become an arbiter of good moments. Hell, let’s be honest, most of us are waiting around all day for someone to send us something from the internet. On a sunny Friday, there’s nothing that gets you through the day quicker.

5. Ben Folds left his Five behind a few years back. But like all things cliched, they have returned with an old sound and an old set of Muppets – watch here as the Fraggle Rock gang gets down. You will love. Love.

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Zambezi Sets Up Shop in Shanghai

The folks at L.A.-based agency Zambezi, who as we’ve mentioned before were behind the Jennifer Aniston/SmartWater hilarity and the Blingology 101 spot among others, are looking to make their mark on the other side of the world by opening an office in Shanghai. Zambezi’s China branch currently houses seven “sharks” (that’s what they call their staffers) and are hard at work on an in-country, full-scale campaign in Mandarin for client, sportswear brand Li-Ning (which is now trying to creating its own footprint in the US). The agency is also getting new business development efforts underway and will work with the L.A. HQ as needed.

Meet Jennifer Aniston, Your Next ‘Viral’ Star

Friends alum and longtime SmartWater spokeswoman Jennifer Aniston shows that there’s a sense of humor lurking somewhere underneath in this clip, which features the fetching actress, a plethora of puppies, parrots, the ubiquitous Keenan Cahill, a Double Rainbow dude doppelganger and “internet boys” who help Aniston make a video that turns into a “virus.” As the Hollywood star plays up her not-so-tech-savvy persona, the clip mocks a host of internet memes all in the hopes we assume of turning into a viral hit itself. The word has already gotten out, so maybe the fairly amusing “Jen Aniston’s Sex Tape” will catch on. We’re just glad she took a moment to stop making terrible movies.

Update: FYI, this clip was created by L.A. shop Zambezi, which has done plenty of VitaminWater spots in the past.

via D Listed