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Posts Tagged ‘Jeremy Wirth’

Sonos Visualizes Music in New Campaign

72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually.

Taking the notion that Sonos can transform your home literally, the spots each match musical genres with a distinct visual style. So, for example, in the ad set to “Nous Etions Deux” by La Femme, a home is taken over by pop art, starting with spots covering random appliances. In other spots the folk-pop of Sylvan Esso is rendered in claymation, the electronica of Mount Kimbie melts the walls and the croon of Isaac Hayes is paired to (what else?) liquid gold.

Music for the spots was curated by KCRW Music Director Jason Bentley prior to the shoot, informing the pacing, mood and feeling for filming. This approach seems to have payed off, as the music and visuals, created using a combination of practical and CG effects, combine seamlessly, as the sounds seem to transform the space. The homes pictured, “designed to represent people around the world in all kinds of living spaces” are also perfectly matched to the music and chosen form of visualization. Shot over the course of five days in Argentina, everything comes together for a series of ads that imaginatively illustrate the benefits of Sonos’ product and are a lot of fun to watch. Read more

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72andSunny is Back with New Spot Promoting ‘Call of Duty: Ghosts’ Downloadable Content

This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.

72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump. Read more

Activision, 72andSunny Bring the House Down with ‘Epic Night Out’

“Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There are a few celebrity cameos, a crumbling Las Vegas set, and classic music, Sinatra’s “Live Until I Die.” Very epic. But no baby, though. Instead, the four heroes and their dog travel from desert wasteland, to cityscape, to outer space, and then to a frozen tundra. With the music and quick editing, it’s hard to pay attention to anything else.

I’m all for first-person shooters, and I don’t think they are ruining kids. If this spot were for the U.S. Armed Forces, that would be different. But, it’s worth pointing out that guns, explosions, apocalyptic Vegas, Frank Sinatra, and Megan Fox is way past the boiling point of glorying violence for a TV spot. That’s sensory overload for all of the juiced up gamer-guys who are going to sit in the basements and pretend not to pee in empty soda bottles. It’s also brilliant misdirection.  And if not for the Grand Theft Auto V ads, this would be the best video game spot I’ve ever seen. Credits after the jump.

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‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’

Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor’s office during a proctology exam – well played, 72.

The spot comes a week after Eminem premiered his “Survival” music video that also acts as a Call of Duty promo. “Faboom” doesn’t have any white rappers – however, most of the people in the commercial happen to be white – but despite the lack of celebrity punch, the energy and occasional humor gives this ad a universal feel that should work whether televised or shown online. The clip evokes a bit of the Dave Chappelle skit about a real-life version of Grand Theft Auto. Clearly, the sentiment has aged well, and appealing to the human connection to video games, rather than just showing out-of-context graphics for 30 seconds, seems to be the new go-to technique for gaming ads. Call of Duty: Ghosts comes out September 5. Credits after the jump.

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‘Call of Duty: Ghosts’ Collides with Eminem in ‘Survival’ Video

It used to be that music video premieres from popular artists were a highly anticipated event. You know, back when MTV actually showed music videos, and before songs were streaming the second they were released. Now they’re advertisement fodder, as evidenced by Eminem’s new music video that doubles as a Call of Duty: Ghosts spot. Since August’s Call of Duty: Ghosts’ trailer featured Eminem‘s single “Survival” in the background, Slim Shady’s new single “Survival” features Call of Duty: Ghosts in the background. Tit for tat if you will.

The latest in the partnership between Activision, 72andSunny, and Eminem features projected footage from the game in the background as Eminem does his thing, in a (kind of) new song about surviving adversity. “This is survival of the fittest,” goes the songs’ chorus, doubling as a tag line for the aforementioned game, in which “the fittest” is some acne-scarred high school freshman who spends all his free time playing first person shooters while downing Doritos and energy drinks. There’s obviously some audience overlap between the popular shooter and the hip-hop vet, and this partnership takes advantage of that.

Since the launch of the new Call of Duty game is, arguably, more hotly anticipated than a new Eminem video, you may wonder why the game is featured so much in the background, but whatever the case, this is Eminem’s show. You could argue that he’s using the association with the game to sell his music at least as much as he’s helping to sell the game, so it works out pretty well for all parties involved. It’s really easy to overlook the COD footage unspooling in the background, especially since (if I’m not mistaken) the title of is never mentioned. But then that game’s fanboys will undoubtedly have remembered the song from the Call of Duty: Ghosts trailer, which may be why they’re watching the video in the first place. And anyone who can’t tell what the game in the background is probably isn’t buying the new Call of Duty in the first place.

The mix of violent gaming and explicit rapping should anger a few parents, so this video/spot has that going for it… Credits after the jump.

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Activision, 72andSunny Tap CollegeHumor Duo for ‘Call of Duty: Ghosts’ Trailer

In this Call of Duty: Ghosts trailer, Jake and Amir from CollegeHumor give us a preview of the action-packed prestige edition of the game. It includes a paracord strap, a Steelbook, and an HD Tactical Camera. “Naturally, we’re going to do what you do when you have a badass tactical camera strapped to your head,” the boys say. I realize I’m definitely not a video gamer when I have no idea what the next step will be. Parkour? Surveillance?

“We’re going to breach some stuff!!” Jake and Amir proceed to burst through doors, elevator doors, garden gates, and bathroom stalls, entering unexpected scenarios as they go. The best part is when they’re the uninvited guests at a little princess’s tea party. “Hi guys!” she squeaks, and we see them taking a moment to sip out of miniature purple plastic cups. The whole thing is a fun idea, far better than watching a fictional character slaughter everything in his path while the new Eminem single “Survival” plays. If only we all had disposable screen doors and wacky neighbors worthy of tactical camera footage. As it is, mothers should prepare for the onslaught of their teenage boys trying to karate chop the front door.

Check out the credits after the jump

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