Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.
Posts Tagged ‘Jessica Reznick’
Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, in the meantime, why don’t you NBA fans and gamers take solace with this spot for NBA2K12 from 72andSunny. Basically, it’s a follow-up to Jordan’s “Kiss my rings, biyatch” spot and asks fans, whether they be celebs like Drake and the dork from Dodgeball or your average joe, to profess what they think is the greatest NBA team ever. What say you, audience? Damn, this impending lockout irks us. Credits after the jump and, thanks to a tipster’s heads up, a Samuel L. Jackson-starring Nike spot that aired during the last NBA lockout in 1998.