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Posts Tagged ‘Jessica Simpson’

W+K Lands Weight Watchers

Weight WatchersWeight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.

According to Adweek, the move came without any agency review. Lesya Lysyi, the Weight Watchers president who took over this past November, worked with W+K as chief marketing officer at Heineken USA. Adweek also wrote that “it’s not immediately clear how this appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather,” noting that Weight Watchers appointed Dan Crowe chief technology officer at the same time Lysyi became president.

The latest in McCann’s line of celebrity-centered work for Weight Watchers, as you may remember, featured Jessica Simpson.

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Friday Odds and Ends

-Engine USA acquired Noise, which caters to Intel, Panasonic, Chase, etc..link

-Cool: The above Nike ad. link

-What marketing campaigns literally stopped traffic? link

-Yellow Pages and Twitter make a deal. link

-Meet Jessica Simpson, fashion empress. link

-The IAB promoted execs, created a mobile marketing think tank in the process. link

-Starbucks beats Carly Simon in court again. link

-”Ad verification” is on the rise. link