TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jessica Simpson’

W+K Lands Weight Watchers

Weight WatchersWeight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.

According to Adweek, the move came without any agency review. Lesya Lysyi, the Weight Watchers president who took over this past November, worked with W+K as chief marketing officer at Heineken USA. Adweek also wrote that “it’s not immediately clear how this appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather,” noting that Weight Watchers appointed Dan Crowe chief technology officer at the same time Lysyi became president.

The latest in McCann’s line of celebrity-centered work for Weight Watchers, as you may remember, featured Jessica Simpson.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Friday Odds and Ends

-Engine USA acquired Noise, which caters to Intel, Panasonic, Chase, etc..link

-Cool: The above Nike ad. link

-What marketing campaigns literally stopped traffic? link

-Yellow Pages and Twitter make a deal. link

-Meet Jessica Simpson, fashion empress. link

-The IAB promoted execs, created a mobile marketing think tank in the process. link

-Starbucks beats Carly Simon in court again. link

-”Ad verification” is on the rise. link