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Posts Tagged ‘Jill Applebaum’

Draftfcb GCD Applebaum Heading to JWT

We’ve received confirmation that Jill Applebaum, who’s spent nearly two years at Draftfcb New York, is heading to JWT’s Big Apple hub. From what we’ve been told, Applebaum is starting her new gig as a creative director at JWT on Jan 2 (tipsters add that she’ll be working on Skinny Cow and Smirnoff North America among other accounts). During her time at DFCB NY, Applebaum not only helped lead creative on the SeaWorld business, but was also a CD on the agency’s notable work for Oreo including the “Pride Cookie” and its Wicked Witch of the West-styled Halloween effort, which earned some props from Buzzfeed.

According to those in the know, Applebaum will work at Draft NY through year’s end. Prior to joining said agency, Applebaum spent over a decade at Y&R/BrandBuzz, moving up from ACD to creative director and working with clients such as Burt’s Bees, Jaguar, Dymo, Sharpie and LG. During her career, the creative vet also spent time at DMB&B and Ogilvy.

 

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Oreo Celebrates 100 Years By Targeting Adults’ Inner Child

Today marks the 100-year anniversary of Oreo, which was first founded in Chelsea, Manhattan on March 6, 1912. To honor the occasion, Draftfcb’s New York and Paris offices are rolling out a print and TV campaign to honor “Milk’s Favorite Cookie.”

The above spot, “Commute” debuted this morning on ABC’s Good Morning America. In it, a cabal of children seek to disrupt an otherwise mellow, depressing morning train ride to work. Eventually, the buttoned-up working professionals partake in stacks of Oreos, learning to “celebrate the kid inside” with a feverish snacking session. Recently, I had a similar experience with some Girl Scout Thin Mints, and while I was smiling early on during my one-man cookie assault, I can say that the second half of the box didn’t go down quite as pleasantly as the first. A second TV spot, “School Board,” is set to debut tonight during The Bachelor.

Also included in the campaign is a series of 17 print ads. Each is a minimalistic interpretation of a events in Oreo’s history using only cookie, milk and a glass. See the full campaign, which includes nods to everything for Prohibition to Y2K, here.

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Draftfcb NY Welcomes New GCD

One month after Draftfcb NY brought Roald Van Wyk aboard, the agency has added another SVP/GCD to the fold, namely Jill Applebaum. The new hire arrives from Y&R/BrandBuzz, where she held a creative director post. During her time at said shop, Applebaum oversaw TV, print, interactive and integrated campaigns for Burt’s Bees, the New Jersey Nets, Dymo, Sharpie and LG.

Her resume includes four years as a copywriter at DMB&B, four years as a senior CW at Ogilvy (clients included Jaguar, Maxwell House, NTB National Tire and Battery and Ford Corporate) and four more as an ACD at Y&R (during her first tour of duty).  Here’s a description of the creative straight from the mouth of Draft NY’s CCO Darren Moran: “[H]ard work, contagious passion and unrelenting defense of great ideas.”