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Posts Tagged ‘Jim Haven’

Creature Launches Social Gaming Platform for DoubleDown Casino

Seattle-based agency Creature has put together a new campaign for DoubleDown Casino, “the world’s only place to play authentic Vegas games on Facebook and mobile devices.”

The campaign launch the social gaming platform with a series of videos that show the service bringing Vegas-style pizazz to boring, everyday situations. In the first spot, “Bedtime” a woman opens the gambling application after her partner falls asleep, spicing up what would otherwise be a night trolling the Internet for kitten photos (not that there’s anything wrong with that). When she opens up DoubleDown Casino, she prompts a cheesy, Vegas-style song and dance routine. The lyrics, of course are about how her romance novel isn’t making the cut and what she really want is slots. The similarly minded “Office” swaps out the bedroom for a bored man at the office who finds DoubleDown a better alternative to going out for fast food.

In addition to the videos, the campaign also features an interactive web experience called Hot Streak Finder. In Creature’s own words: “We asked ourselves, ‘This St. Patrick’s day, what’s the best way to drive traffic to DoubleDown Casino?’ And we answered that question with, ‘by exploding a live-action leprechaun through interactive tickling. Of course.’” Of course, it almost goes without saying.

Stick around for credits and “Office” after the jump. Read more

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Dickies Shows Off Blue Collar Pants

The construction man in the new Dickies spot produced by Seattle-based agency Creature is actually wearing a blue-collared shirt, a level of detail that could’ve been overlooked, especially in an ad for pants. We never see the man’s face, but we can assume he likes to wear Dickies khakis to the construction site and Real. Comfortable. Jeans. at home. He eats bacon and eggs for breakfast, probably has two kids and a young wife, and works hard every day. He’s undoubtedly American, might even wear stars and stripes boxers. If a time machine zapped him back to the 1950s, he wouldn’t skip a beat.

All of my assumptions are based on this 30-second spot, which uses quick cuts and sharp noises as fodder for a charmingly patriotic tone. The only word of dialogue, “Daddy,” is spoken when the construction man’s son jumps on his leg when he gets home from work. The ad is the much-subtler cousin to the Dodge Ram farmer commercial from the Super Bowl, selling the blue-collar image to the everyman, not just the everymen who live in red states. Credits after the jump.

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Being Stuck on Hold at Creature Now Slightly Less Annoying

Being stuck on hold is the bane of many one’s existence, but Seattle-based Creature is trying to make the arduous wait slightly more entertaining, dare we say enlightening. Instead of the bland, annoying automated voice message, Creature’s in-house creatives produced two looping tracks to occupy those calling into the office. The first cut, dubbed “This Next Telephone Conversation,” uses fairly generic beats and some bloke seemingly spouting Tyler Durden-isms.

According to Shots, the agency conducted a few focus groups it discovered that guess what,  people don’t like boring, terrible elevator music while they wait. Regarding the new tunes, Creature CCO Jim Haven tells the site, “I think they are just stupid enough to be funny. I challenged the creative team to compose some new music for our hold music and the brief was completely open.” If you don’t feel like actually giving Creature a call, take a listen at what you would be in store for below.

(h/t tipsters)