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Posts Tagged ‘Jo Ella Mathis’

GSD&M Brings Back ‘Aim High’ for the Air Force

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” Read more

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GSD&M Bows First Work for Walgreens

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901″ is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

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