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Posts Tagged ‘Joanne Torres’

mono Celebrates Summer for Target

Lest we forget, in the midst of the back-to-school advertising onslaught, that we’re still in the heart of the summer, here’s a look at mono’s summer-themed campaign for Target.

For the “#TargetRun” campaign, the Minneapolis-based agency teamed up with production company Thomas Thomas films and musical supervision company Elias. Each spot in the campaign showcases Target as the perfect one-stop shop for summer needs, taking a simple, straightforward approach highlighting the retailers’ summer offerings. In “Slide” for example (featured above), children are pictured enjoying a water slide on an ideal summer day. Then a Target basket makes its way down the slide, loaded up with ice cream and cones. After the kids enjoy the ice cream, another basket arrives with paper towels, followed by the message, “Make a soak-up the summer run.”

Other ads take a similar approach, relying on Elias’ song licensing (except in the “Cannonball” spot featuring an original soundtrack) to stay memorable. Stick around for the 30-second “Sunrise” and 15-second “Cannonball,” along with credits, after the jump. Read more

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Wednesday Odds and Ends

-Nearly a year after joining Caesars Entertainment’s agency roster, NYC-based, Publicis Groupe-owned Rokkan has launched its full-scale initiative for the chain that includes a redesign across its portfolio of 41 digital properties. link

-Well, we didn’t hear back on our inquiries about this, but it appears that tipsters were right and digital shop Odopod has now officially morphed into Nurun San Francisco. link

-The e-cig onslaught continues thanks to a new TV campaign from Denver-based Cultivator Advertising & Design for Atlanta operation, FIN Branding Group (above).

-Pittsburgh-based agency MARC USA has formed a long-term strategic alliance with Carnegie Mellon University, in which the former will pluck ideas from the latter’s “lab” and infuse them into “real business solutions for clients.”

-In case you weren’t keeping track, the Cannes crew is reporting that a record 35,765 entries from 92 countries have been submitted to the 60th Lions Festival.

-Minneapolis-based mono has welcomed a trio of new creatives, effective immediately, including Meg Farquhar (O&M alum), Joanne Torres (formerly of Eleven) and Jeremy Claud (ex-copywriter from AKQA SF and Leo Burnett).

-San Francisco-based flavored syrup maker Torani has appointed hometown shop The Hive Advertising to handle its first consumer-oriented ad campaign.

-Wunderman/Google alum Pedro Egea Barbosa has assumed the role as president of Grey Mexico, effective immediately.

–Hawthorne Direct, a full service brand response advertising agency, has promoted Jessica Hawthorne-Castro to chief operating officer.

Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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