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Posts Tagged ‘Joaquin Molla’

La Comunidad, Justin Timberlake Launch Sauza 901 Tequila

To launch his new premium tequila, Sauza 901, Justin Timberlake teamed up with Miami-based agency La Comunidad and production company Strange Beast to create an online spot entitled “The Journey of Don Sauza.”

La Comunidad came to production company Strange Beast with the challenge of encapsulating the combination of Timberlake’s new premium tequila with brand founder Don Cenobio Sauza‘s tradition; the overarching theme being “Premium Remastered.” To accomplish this, director Piccadilly Curtains employed in-camera projections to surround Timberlake in Sauza’s world. Curtains led a team of over 40 animators to who worked around the clock to bring the projections to life. The final product captured almost everything in-camera.

“I wanted to create a single, installation-type space which was a real-world representation of an ‘exploded’ diary or book, with large screens representing the cover and an array of smaller page-like projection surfaces where Justin could literally become immersed in the knowledge and words contained within,” explains Curtains. He adds that “Justin was instrumental in pulling this whole thing together on the day. He was a real joy to work with. Finding the right path both he and the camera should take around this world and hitting that balance between beautiful abstractions created by the projections and keeping the coherence of such a strong narrative script made for an exciting day.” Stick around for credits after the jump. Read more

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SapientNitro Acquires La Comunidad

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Miami-based multicultural agency, La Comunidad, which works with the likes of Hornitos among other brands, has now joined the umbrella that is SapientNitro. The 13-year-old agency’s founders and brothers José and Joaquín Mollá, say in a statement, “We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us. This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”

La Comunidad works with other clients including  Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone.

…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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