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Posts Tagged ‘Joe Grimaldi’

Monday Morning Stir

-Everyone’s all a-twitter about Amazon’s new delivery drones, which CEO Jeff Bezos unveiled to Charlie Rose on last night’s 60 Minutes. In case you missed it, see here.

-Mullen president Alex Leikikh is succeeding Joe Grimaldi as the IPG-owned agency’s CEO. Grimaldi will remain on board as Mullen chairman for the next two years. link

-Del Campo Saatchi & Saatchi, led by Pablo del Campo and ECD’s Maxi Itzkoff and Mariano Serkin Best Agency of the Year for the seventh straight year at Argentinean creative festival, El Diente.

-Missed this one on the way out last week, but McCann New York has launched a pro-bono initiative for the Brady Campaign dubbed “Voices Against Violence.” link

-For those needing some post-Thanksgiving hair of the dog–well, at least virtually–UK agency 18 Feet & Rising has launched this campaign promoting Kopparberg’s warm Spiced Apple cider, complete with a chance to win carved logs from the Kopparberg forest (above).

-Here are six reasons why “talented creatives” are leaving your agency. link

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Mullen Welcomes New Chief Strategy Officer

Kristen Cavallo is headed from Martin to Mullen as she’s joined the latter’s Boston office as chief strategy officer. Cavallo has spent the past six years at the Martin Agency serving as SVP, planning and development but her tenure in Richmond, VA dates back to 1998 when she joined Martin as SVP, group planning director from Arnold Worldwide. During her 13 years there, she worked with clients including Coca-Cola and Miller Brewing while also helping win new business such as Walmart, Pizza Hut and Expedia. This latest move actually marks Cavallo’s second tour at duty at Mullen as she spent ’94-95 handling clients including Timberland and BMW.

In a statement, Mullen president/CEO Joe Grimaldi says, “We were looking for a catalyst who, through a special blend of skill and personal qualities, would elevate the performance of our increasingly successful Boston leadership team. There’s no question we will be more successful with her.”

Cavallo replaces Stephen Hahn-Griffiths, who left Mullen recently to join Leo Burnett Chicago in a senior strategy role.