Posts Tagged ‘Joel Waters’
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Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.
When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.
While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.
These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.
From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.
If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.
It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.
Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.
Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, in the meantime, why don’t you NBA fans and gamers take solace with this spot for NBA2K12 from 72andSunny. Basically, it’s a follow-up to Jordan’s “Kiss my rings, biyatch” spot and asks fans, whether they be celebs like Drake and the dork from Dodgeball or your average joe, to profess what they think is the greatest NBA team ever. What say you, audience? Damn, this impending lockout irks us. Credits after the jump and, thanks to a tipster’s heads up, a Samuel L. Jackson-starring Nike spot that aired during the last NBA lockout in 1998.