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Posts Tagged ‘John Cruz’

Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

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From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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Tuesday Odds and Ends

-The FCC finally gets down to passing rules that ban super-loud commercials during breaks. Phew. link

-Meanwhile, the FDA is cracking down on “misleading” Lap-Band ads. link

-Submissions are now open for the 2012 Vimeo Festival + Awards (above). link

-New Cheil USA CCO Lars Bastholm discusses his new position and more. link

-Ignited unleashes 60 singing iPhones for the holidays. link

-Philly’s Red Tettemer + Partners hired Kelly Goldenberg as media director, John Cruz as senior designer, Susan Schneider as art director, and Tim Londergan as senior account manager.

-Leo Burnett Worldwide nabbed 2011 “YoungGuns Network of the Year” honors. link

-Energy strip brand Sheets, which was co-founded by LeBron James, has launched a 45-day search for its next commercial via Facebook. link

-Apple is reportedly losing mobile ad share to Google and Millennial Media. link

-Under Armour and the NBA have signed a deal. Seems only fitting. link