-It took a couple of weeks after our post, but the Twin Cities Business Journal has finally caught up with the times, announcing Atomic/JWT alum Lydell Capritta‘s arrival at Olson, with a few new quotes to boot. link

-Here we have a case study from Omnicom-owned digital agency Critical Mass, which created the “ultimate shoe configurator” for Adidas (above).

-Red soda brand Big Red, which is behind the backwash can (seen here), is kicking off National Backwash Prevention Day on Nov. 1, whatever the hell that entails.

-MediaCrossing, which describes itself as a “global independent digital media trading firm that is reinventing media buying and selling,” has launched thanks to a $6 million series A funding round. link; link

-Don’t expect any Facebook auto-play video ads this year. link

-Viacom has appointed six-year vet John Halley as EVP/COO of ad sales for Viacom Media Networks, which of course spans everything from MTV and VH1 to Comedy Central and Spike.

-Netflix and Ignition were among the big winners at last night’s Key Art Awards in Hollywood. link

-ZenithOptimedia has hired Grey Group/Draft alum Ian Liddicoat as its first chief information officer. Liddicoat will work out of ZO’s London office to service both the U.K. and global market. link