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Posts Tagged ‘John Montgomery’

Threshold Interactive Seeks to Stop Excessive Hashtags with New App

John Montgomery (chief innovation officer) and the folks over at Threshold Interactive want to rid the Internet of its biggest problem: over-hashtagging. So they’ve developed a free app called Hash Snag that “rids the world of useless, meaningless hashtags by replacing, clarifying or deleting them altogether.”

Hash Snag is pretty simple: you simply enter your message and/or hashtags, see if your hashtags get “hash snagged,” and then share your post, while learning a valuable life lesson about the responsible use of hashtags. We’re not sure what made Threshold the hashtag police, but someone had to do it, so we’re glad they took the initiative. So the next time you’re thinking about posting a hashtag filled tweet, make sure it clears Hash Snag first. The app is available for mobile devices or from Google Play.

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Sorokin, Epstein Resign from Mindshare

We’ve been told that this was purely coincidental seeing as they served in fairly different roles, but a spokesperson for Mindshare has confirmed that both Scott Sorokin and Michael Epstein have resigned from the agency. Sorokin joined the WPP/GroupM agency four years ago in the newly created role of global digital leader, which initially called for him to handle all things digital for Unilever.

Along with his work for the corporate giant, though, Sorokin (pictured) was responsible for Mindshare’s digital strategy, digital staff, organic/new biz growth and tech development. No word yet on where he’s headed to next, but prior to Mindshare, Sorokin spent a couple of years as president of Aegis Media/Carat and has also worked as global account director on Intel while at McCann/MRM. From what the agency tells us, there are plans to replace Sorokin, but in the meantime, his responsibilities will be handled by GroupM Interaction USA COO John Montgomery as well as Mindshare’s London-based global digital leader, Norm Johnston.

As for Epstein, the exec most recently served as president/strategic resource & client services at Mindshare, where he spent well over 12 years in various planning roles. We’ve been told that both execs parted ways amicably.

Snoop Dogg, Hot Pockets ‘Pocket Like It’s Hot’ for Three Whole Minutes

Well, it would seem that some junior creative at Threshold Interactive got quite a treat when Hot Pockets actually agreed to spend money on this. When I was working in an agency, it was common place to makes puns out of literally EVERYTHING. So, it would not be surprising if “Pocket Like It’s Hot” came out of a little in-agency joke people would say to each other whenever they had to drag their asses to another meeting about Hot Pockets.

Then, it would seem, someone actually asked Snoop Dogg if he would re-record his 2004 hit “Drop It Like It’s Hot” but make it about Hot Pockets. The resulting “really?”s left us with this three-minute long anthem that stoners everywhere will happily sing to themselves as they stick bread-encased meat and cheese blobs into their filthy microwaves, giggling to themselves as they watch their Hot Pockets spin slowly clockwise for 2-3 minutes. Replacing Pharrell in this video are YouTube celeb DeStorm Power, MTV comedy man-child Andy Milonakis, and WWE’s Brodus Clay, all looking incredibly satisfied with themselves as they dance in slow-motion with an incredibly blazed looking Herbie Hot Pocket.

In some ways, it’s kind of nice that Hot Pockets are acknowledging their status as a favorite of potheads everywhere. After all, suburban moms probably don’t feed their young kids as many Hot Pockets as previous campaigns have suggested, whereas poor high-school and college students can and do pick them up by the bunches at their local convenience store. For more stoned giggle, visit Hot Pockets’ Facebook page, which also doubles as the home of a not-so-subtle web series called “Baked Not Fried.” Credits after the jump.

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McDonald’s Fries are Now a Drowning Hazard

From Leo Burnett Chicago, prodco O Positive, and a director known only as “Kenny” comes the above TV spot for McDonald’s very addictive french fries.

The spot opens on a familiar scene–one we’ve seen on countless greeting cards, stamps and Bic lighters–a boy and his older male friend fishing at the ol’ pond created by hazardous waste runoff from the power plant half-a-mile upstream. Realize, of course, that the duo is not going to eat its catch, as the two picked up some Filet-O-Fish sandwiches before the trip to ensure each has his recommended daily intake of Omega 3 fatty acids. I mean, you don’t actually expect them to eat dirty ol’ fish from the dirty ol’ pond, do you?

Much to his companion’s disdain, the boy opts to use a McDonald’s french fry over watching another worm writhe to death at the end of his hook. This inevitably attracts some employees from the power plant upstream (and one guy who takes cycling too seriously) to the addictive fries, their deaths weighing heavy on the boy’s conscience and causing him to develop an irrational, debilitating fear of ponds and small lakes. The boy learns a lesson that most of us have also learned the hard way: The “Best Fries on the Planet” are not toys.

Credits after the jump.
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