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Posts Tagged ‘John Norman’

Comcast Channels the Everly Brothers in New Spot

From the Martin Agency and Tool director Geordie Stephens comes a new TV spot for Comcast inspired by the Everly Brothers’ much beloved 1958 hit, “All I Have to Do is Dream.” In “Stream, Stream, Stream,” TV-addicted men and women hum the chorus for “All I Have to Do is Dream,” replacing the word “dream” for “stream” to emphasize Comcast’s new Streampix service (see what they did there?). It’s a nice video depiction of this 2009 article from The Onion.

Outside of the Martin Agency’s work, those looking for a slightly more “original” musical ode to Comcast can bump the new viral hip-hop track “Ridin Around and Fixin It,” a lyrical tribute to the day-to-day duties of a Comcast cable repair person. And, if you prefer something a bit more down-tempo and sensual, there’s always the slow jam “I Can Fix Your Cable” for those late-night candle-lit grind sessions. Music video below and credits after the jump.

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Alexander Promoted to ECD at Martin Agency

We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (most recently, the popular Yodeling Cat holiday effort) as well as the American Cancer Society and the JFK Presidential Library and Museum.  In addition, this week, the Martin Agency launched an in-house project led by Alexander that’s aimed at helping a fellow employee who’s battling cancer.

Prior to Martin, Alexander had a brief stint as a creative director at TBWA\Chiat\Day and held copywriting jobs at the likes of Campbell Mithun early on in his career.

Walmart to America: Here’s a Cat Yodeling Christmas Tunes

Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

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It Looks Like the Tilford Bros Have Left Martin

Well, it was fun while it lasted. After barely a year spent as serving as ECDs at The Martin Agency, it appears that the brothers Tilford–they being Keith and Eric–have left Richmond, VA and are on their way to St. Louis to resurrect their shop, Ambient Content. Martin Agency would not confirm or deny the departures, but the LinkedIn for both bros says it all. If you recall, the Tilford twosome were part of a creative restructuring last year at the Martin Agency once current CCO John Norman took over. Word from sources is that they’re already on a plane.

Another Year, Another ‘Big Ad Gig’

Is it that time of year already? Yes it is, apparently. Atmosphere Proximity (nee BBDO) brings you another installment of the “Big Ad Gig,” which is a 30-day paid freelance job that’s awarded to five up-and-comers with a twinkle in their eye who are hoping to make their break in the ad world (or at least that’s how we think the story’s written). This year’s participating agencies/companies include Atmosphere (obviously), Facebook (!), CP+B, Ogilvy and the Martin Agency and here’s the brief: “Create your own video reenactment of a moment in advertising history.” Does the Subway fist bump count?

Anyhow, Atmosphere Proximity has partnered up with the New York Times for the 2011 BAG, which stars that familiar Judah Friedlander doppelganger yet again and includes a website that features different themes depending on the era of advertising you choose. As for the judges this time around, Atmosphere’s CEO/CCO Andreas Combuechen is returning of course and joining him are CP+B’s worldwide CCO Rob Reilly, Martin Agency’s CCO John Norman and Ogilvy North America’s CCO Steve Simpson among others. You can get full details here and we’ll keep you posted if we get any timeless Big Ad Gig instructional videos such as this. Update: And here we have them. Check out another video after the jump.

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Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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Martin Puts Dragee in Harm’s Way Again in New Mentos Short

That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even though he’s always a glutton for punishment, attempts to cross a busy street in Cape Town, South Africa after swallowing some of those minty pills. With positivity in mind and straight man Rick once again by his side, Dragee barely makes it a few steps before fate and a host of vehicles intervene, turning our protagonist into a jaywalking rag doll.

In Dragee’s mind,  it seems nothing is impossible, though unlike Boston Celtics star Kevin Garnett, the former’s never made it to the promised land in this social media-driven campaign, which once again leads to the Mentos Facebook page. Credits after the jump.

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Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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Martin Adds New SVP/CD

Just over a month after its “creative restructuring,” the Martin Agency is adding another CD to the fold, namely Fabio Costa. Who’s that, you ask? Well, Costa has been an agency creative for about 15 years now, spending six years as a creative director at Almap BBDO and helping set up the agency’s interactive department before taking on CD posts at Blast Radius, OgilvyOne and Cutwater (where he spent nearly three years and worked on accounts such as Ubisoft, Ray Ban, Disney and Motorola).

Most recently, Costa was a creative director at Ogilvy Paris, where he was responsible for the Perrier and Louis Vuitton work. As for why he’s joining Martin, Costa pins it on the leadership. In a statement, the creative says, “Throughout my career, I’ve had the opportunity to work with some great creative minds. But with John Norman and Mike Hughes at the same agency, I feel like this is the perfect place to be. I’m extremely excited about what lies ahead here, and about all that I will learn as a part of this already strong team.”

Costa began his advertising career in Brazil and during said time there, he helped Almap BBDO win prizes including an Interactive Grand Prix at the London International Awards and a Gold Cyber Lion at Cannes.

Martin Agency Announces ‘Creative Restructuring’

Now that he’s officially taken his CCO post at The Martin Agency, it looks like John Norman (right) is finally getting down to business. The Richmond, VA-based agency’s first creative lead in three decades unveiled a new group creative director tier at the agency, with veteran CDs Cliff Sorah, Joe Alexander, Steve Bassett, Delta hater Andy Azula and Nancy Hannon taking on additional responsibilities as GCDs, as will new additions Keith Cartwright and brothers Eric and Keith Tilford.

The aforementioned bros will also join forces with the agency’s studio and digital art leadership to create Design@Martin.  In a statement, Norman says, “We’re just re-assembling the parts to make it even more nimble, even more technologically forward and even more social–we’re going to work more in groups.” Along with the creative shifts, Martin Agency is also redesigning the 30,000+ square foot second floor of the agency to accommodate the new “surround the work” style.

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