TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘John Norman’

This Year’s Grammy TV Campaign Is Actually Pretty Great

Right about this time every year, TBWA\Chiat\Day LA debuts its TV spots for the Grammys. And, every year, they’re pretty underwhelming. A few years back, we got a swirly, graphics overload with CGI re-tellings of artists like Eminem’s life story. Last year, we got the hashtag-happy #TheWholeWorldIsListening, which aimed to put viewers into the shoes of stars like Rihanna while trying to convince them that the awards show was still in any way relevant.

This year’s first spot, “Anthem,” looked more like a VH1 commercial than anything else, and it seemed we were in for yet another year of mediocrity. But then, dare we say it, the Grammys and Chiat LA ctually surprised us. The latest spot in the Music Unleashes Us campaign, “Drive” (above), does a fantastic job of convincing viewers that they owe it to the artists who get them through times of sorrow and heartbreak to watch their performances on the Grammys.

From Pink and fun., we move to Macklemore and “Doughnut Shop,” another well-produced and compelling spot filmed outside of Inglewood’s famous Randy’s Donuts. Again, these spots excel at following through with what the campaign promises – portraying the affect that popular music has on the average TV viewer. It both ignites and unleashes, an important sentiment for the Grammys to glom onto as the show still figures out its approach to celebrating an industry that doesn’t know what to do next. One more Katy Perry-tinged spot, and credits, follow after the jump.

Read more

Martin Agency Officially Bestows CCO Title Upon Joe Alexander

We were wondering why that sense of deja vu was creeping over us. Four months after first reporting that Joe Alexander was essentially replacing John Norman as the creative leader of the Martin Agency, the Richmond, VA operation has finally anointed the former as chief creative officer.

Suffice it to say that it’s been a pretty quick ascent to the Martin mountaintop for Alexander, who only in February was named ECD at the agency before succeeding Norman a few months later. Then again, perhaps it’s merited considering the new CCO has been with Martin Agency for nearly two decades. During his lengthy stay, Alexander has led creative on campaigns for the likes of Wal-Mart, UPS and JFK Library, most recently serving as CD on the “Clouds Over Cuba” online doc for the last client. At the very least, we’ve got a new headshot to use this time.

Friday Morning Stir

-According to Adweek, Martin Agency alum John Norman has been tapped to lead creative at TBWA\Chiat\Day LA, with current CCO Rob Schwartz now set to take on a global role at the network. link

-The Ad Club of New York is partnering with Hyper Island to offer its Master Classes to AD Club members at special rates. link

-Leo Burnett’s Arc unit are introducing Londoners walking around SoHo Square today to a coffee vending machine named “Kenneth,” which is part of the agency’s launch of Kenco’s Millicano Wholebean Instant Vending (above).

-Yahoo is considering Hulu CEO Jason Kilar for its top job. link

-The London Assembly wants to ban McDonald’s and Coca-Cola from the Olympics. link

 

Alexander to Succeed Norman as Martin Agency Creative Boss

So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be appointed at this point, we’ve been told that Joe Alexander (pictured), a two-decade Martin vet who was promoted to executive creative director a few months ago, will take over as the creative lead across accounts at the Richmond, VA-based agency once Norman’s departure is complete. No word on what lies ahead for Norman, who joined Martin Agency two-and-a-half years ago from W+K Amsterdam, but we’ve been told the agency “wishes him the best” and adds that the departure was “amicable.”

John Norman Takes Some Time Off

We’ve been getting a few tips this afternoon about John Norman, CCO at the Martin Agency who sent the note below to staff letting then know that he’s taking leave for a few weeks, though we’re still not sure what the circumstances are regarding his brief departure. Here’s what we were forwarded:

“Hello my friends,

These past few months have been challenging to say the least, and we have all worked our asses off on current clients and a number of crazy pitches. I have found myself burning the candle at both ends for longer than I would have liked.

I have decided to take a sabbatical and regroup for a few weeks and spend some time with my family and myself, getting recharged for the remainder of 2012.

I look forward to seeing you all in June.

Word,

Jno.”

Prior to joining Martin at the end of 2009, Norman served as a creative at W+K Amsterdam and was one of the minds behind Coca-Cola’s award-winning “Happiness Factory while at the latter agency. We’ll see you back in June, sir.

Comcast Channels the Everly Brothers in New Spot

From the Martin Agency and Tool director Geordie Stephens comes a new TV spot for Comcast inspired by the Everly Brothers’ much beloved 1958 hit, “All I Have to Do is Dream.” In “Stream, Stream, Stream,” TV-addicted men and women hum the chorus for “All I Have to Do is Dream,” replacing the word “dream” for “stream” to emphasize Comcast’s new Streampix service (see what they did there?). It’s a nice video depiction of this 2009 article from The Onion.

Outside of the Martin Agency’s work, those looking for a slightly more “original” musical ode to Comcast can bump the new viral hip-hop track “Ridin Around and Fixin It,” a lyrical tribute to the day-to-day duties of a Comcast cable repair person. And, if you prefer something a bit more down-tempo and sensual, there’s always the slow jam “I Can Fix Your Cable” for those late-night candle-lit grind sessions. Music video below and credits after the jump.

Read more

Alexander Promoted to ECD at Martin Agency

We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (most recently, the popular Yodeling Cat holiday effort) as well as the American Cancer Society and the JFK Presidential Library and Museum.  In addition, this week, the Martin Agency launched an in-house project led by Alexander that’s aimed at helping a fellow employee who’s battling cancer.

Prior to Martin, Alexander had a brief stint as a creative director at TBWA\Chiat\Day and held copywriting jobs at the likes of Campbell Mithun early on in his career.

Walmart to America: Here’s a Cat Yodeling Christmas Tunes

Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

Read more

It Looks Like the Tilford Bros Have Left Martin

Well, it was fun while it lasted. After barely a year spent as serving as ECDs at The Martin Agency, it appears that the brothers Tilford–they being Keith and Eric–have left Richmond, VA and are on their way to St. Louis to resurrect their shop, Ambient Content. Martin Agency would not confirm or deny the departures, but the LinkedIn for both bros says it all. If you recall, the Tilford twosome were part of a creative restructuring last year at the Martin Agency once current CCO John Norman took over. Word from sources is that they’re already on a plane.

Another Year, Another ‘Big Ad Gig’

Is it that time of year already? Yes it is, apparently. Atmosphere Proximity (nee BBDO) brings you another installment of the “Big Ad Gig,” which is a 30-day paid freelance job that’s awarded to five up-and-comers with a twinkle in their eye who are hoping to make their break in the ad world (or at least that’s how we think the story’s written). This year’s participating agencies/companies include Atmosphere (obviously), Facebook (!), CP+B, Ogilvy and the Martin Agency and here’s the brief: “Create your own video reenactment of a moment in advertising history.” Does the Subway fist bump count?

Anyhow, Atmosphere Proximity has partnered up with the New York Times for the 2011 BAG, which stars that familiar Judah Friedlander doppelganger yet again and includes a website that features different themes depending on the era of advertising you choose. As for the judges this time around, Atmosphere’s CEO/CCO Andreas Combuechen is returning of course and joining him are CP+B’s worldwide CCO Rob Reilly, Martin Agency’s CCO John Norman and Ogilvy North America’s CCO Steve Simpson among others. You can get full details here and we’ll keep you posted if we get any timeless Big Ad Gig instructional videos such as this. Update: And here we have them. Check out another video after the jump.

Read more

<< PREVIOUS PAGENEXT PAGE >>