We’ve received confirmation that Aaron Griffiths, who’s spent the last two years at ArnoldNYC, where he served as chief creative officer for clients including St. Ives, has parted ways with the agency. In a statement, Arnold camp says, “We appreciate the creative vision Aaron brought to the agency and his many contributions. We wish him much success in his new endeavor and look forward to opportunities to work again in the future.” From what we’ve been told by sources familiar with the matter, the CCO transition period will take some time and while ArnoldNYC evaluates, no decision is to made as of right now. To recall, Griffiths partnered with the likes of John Staffen as co-CCO before taking over as sole CCO last year.
Posts Tagged ‘John Staffen’
It looks like ArnoldNYC co-chief creative officer Aaron Griffiths will be flying solo moving forward as we’ve received confirmation that his partner-in-crime at the agency, co-CCO John Staffen (pictured), has been promoted to global creative director on the Hershey’s and Kohler accounts. Griffiths partnered up with Staffen (who remains based in NYC) last May after spending just over a year as a creative director at TBWA\Chiat\Day New York on Vonage and Michelin among other accounts.
Staffen, meanwhile, has spent nearly a decade at ArnoldNYC, which he joined as chief creative officer in early 2004 after logging nearly twenty years as an art director-turned-creative director at DDB NY, where he worked with clients including the New York Lottery.
After spending two years as executive director, digital marketing solutions within Time, Inc.’s Branded Solutions division, Angela Wei is crossing back over to the agency side to assume the newly created chief digital officer role at ArnoldNYC. Wei, who has worked at the likes of Razorfish (senior producer) and FCB (VP, executive producer) during her 15-year digital media career, sounds like a welcome addition to the Arnold Worldwide family according to Andrew Benett. The agency’s CEO/Havas global CSO says in a statement, “Angela represents the best of both worlds. Someone who has worked in the advertising industry, yet also has vast digital and media experience. She knows how to foster innovative environments and how to integrate digital throughout the marketing experience. She’s a huge win not only for Arnold’s New York office, but also for our global network.”
Once Wei steps into her chief digital officer role on Jan. 23, the exec will partner up with ArnoldNYC president Lynn Power and CCO John Staffen to expand the office’s digital/tech capabilities, and she’ll also join forces with Arnold global CDO Matt Howell to “devise and execute” the agency’s digital offering across the network.
On the heels of Kobe Bryant and his teammates recording a PSA after Kobe’s very public anti-gay slur, the NBA as a whole is launching a campaign taking on the same kind of hateful language.
The spot, created by Arnold NYC, GLSEN, Ad Council, NBA and featuring Phoenix Suns players Grant Hill and Jared Dudley (whose boss, Suns president/CEO Rick Welts, came out over the weekend), also features a track from the Beastie Boys called “Make Some Noise” from the group’s recently released, critically acclaimed album Hot Sauce Committee Part Two. It’s always nice to see a professional sports association like the NBA taking a real stand against trash-talk, but maybe an “It Gets Better” video might have had a bit more impact? In any case, as the Bulls and Heat play in the most anticipated series of the 2010-2011 season so far, a huge amount of passive fans are probably now just tuning into the playoffs, giving this spot more reach than it would have gotten it previous years. Credits after the jump.
With another Super Bowl in the history books and the Packers bringing the trophy back to Titletown, all that’s left to do of course is to review the big game’s advertising, most of which unfortunately made a strong case for TiVo usage. Still, there were a few bright spots in between Christina Aguilera‘s butchering of the national anthem and the post-game celebration (including the already overexposed VW/Vader ad), some more for their controversial nature, and others for just bringing us some brief entertainment value besides the Black Eyed Peas (kidding).
So, out of curiosity, we tapped a few industry folks to get their picks of the best, worst and middle-of-the-road entries in this year’s extravaganza. Our personal faves: Groupon: Tibet (ignorant, insensitive, yet attention-grabbing and directed by Christoper Guest–so there’s that), the horror-tinged Sony Ericsson: Xperia Play ad from McCann Worldgroup, Eminem/Chrysler, PepsiMax “Love Hurts” and “First Date“, Adrien Brody’s “Stella Artois” performance for classing up the joint and Grey’s NFL submission above.
Also, our old pal Kevin Allocca offers a YouTube report on how Super Bowl ads trended two hours after the game and this morning. Bieber wins again. Anyhow, as mentioned, check out some creatives’ thoughts on the big game ad blitz after the jump.