-MRM is responsible for creative on Hitachi’s first all-digital corporate branding campaign that includes a microsite. link
-Not only is Y&R New York moving to Columbus Circle next year, the agency’s getting into the spirit of things by sponsoring Tatzu Nishi‘s “Discovering Columbus” exhibit in the area (above). link
-R.I.P. Stephen Puckett, a VCU grad went on to work at DMB&B and eventually open his own agencies, The Puckett Group and PuckettPark. The St. Louis resident passed away last week at the age of 61. link
-L.A.-based agency Oishii Creative has launched a new website and has formed an alliance with director Steven Murashige. link; link
-San Francisco creative studio Bonfire Labs continues its hiring spree, adding EP Carey Crosby and senior creative director John Stewart to the fold.
-Could Apple become the first company to break the $1 trillion mark in terms of valuation? link
-Domino’s is ready to go toe-to-toe with Pizza Hut when it comes to pan pizza. link
-New York-based editorial house Northern Lights added Alan Chimenti to its roster for East Coast representation. link
-Now it’s Omnicom’s turn as the holding company is being sued by former employee Ray Katz for discrimination and wrongful termination. link
-A freelance creative director lays it all out on the table for a prospective client. link
While it’s been two decades since Sonic the Hedgehog, Sega’s spokeshog and mascot, whizzed by the world at large to save his animal friends, he shows no sign of slowing down. The chili-dog eating, attitude having, Saturday morning cartoon starring speedster is returning for another platform-based game on the consoles of Sega’s former main competitor, Nintendo. And, as the spot from agency Duncan/Channon and production company digital kitchen shows, Sonic hasn’t lost a step in his age, out eating and out racing a speeding bullet.
Whether or not Sonic picks up any new young fans is somewhat irrelevant, as the anthropomorphic hedgehog already has a good amount of video gamers nationwide who grew up on Sega Genesis and Game Gear and remember how much fun is was controlling him as he broke the sound barrier in his mission to explode Dr. Robotnik. It’s this nostalgia that Sega and Nintendo are hoping to cater to with Sonic Colors, which seems to follow the same format as Sonic’s earlier games for Sega consoles. The success of Wii’s New Super Mario Bros., which too was a return early franchise form.
Sure, Nintendo and Mario may have defeated Sega and Sonic in the great 90s video game console roles. But, has history would prove, you can’t keep a good hedgehog down.