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Posts Tagged ‘Jonathan Hoffman’

Here is Your 2012 Grand Effie Jury

After hitting up an interesting ANDY Awards last night, which appeared that the organizers of the NYC event wanted to recreate where George Romero shot Day of the Dead,  perhaps our optimism has spiked this awards season. Yep, all we found out is that we’re still loved and hated, so, without further ado, we bring you the list for this year’s Grand Effie jury. Does any name sound familiar, frienemies?

Jeff Benjamin, CCO, JWT
Brad Brinegar, president/CEO, McKinney
Luis DiComo, EVP, global media, Unilever
Tim Ellis, EVP/CMO, Activision
Stuart Hazlewood, chief strategy officer, DDB NY
Jonathan Hoffman, chief experience officer, Starcom MediaVest Group
Nick Moore, CCO, Wunderman
Debra A. Sandler, president, Mars Chocolate North America
Iain Tait, global interactive ECD, Wieden + Kennedy
Jennifer Zimmerman, chief strategic officer, McGarryBowen



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Jonathan Hoffman Takes Full-Time Gig at Starcom

After spending six months as a Starcom consultant, Jonathan Hoffman has now stepped into a full-time role at the Publicis Groupe agency, taking on the post of chief experience officer. Oy, these titles. Anyhow, Starcom’s definition of what a chief experience officer does is that he/she focuses on “idea generation and experience platform development within the media and emerging technology landscape.” Got it.

Anyhow, along with his fancy new title, Hoffman will also join the agency’s managing board and become a member of Starcom MediaVest Group’s Global Product Committee. Hoffman’s last big agency gig, of course, was at Campbell Mithun, where he spent nearly five years and served as president/chief creative officer. Prior to CM, he spent several years at Leo Burnett, eventually serving as CCO of its Warsaw office from 1997-1999 and then vice-chairman/ECD in Chicago from 2000-2005.

Now at Starcom, Hoffman will not only work across the agency’s client roster but he’s tasked with “helping to expand the agency’s product beyond traditional notions of paid media to include earned and owned aspects of human experience as well.” Good luck, sir.

Heath Rudduck Lands at Campbell Mithun

One day after we mentioned the departure of some veteran staffers, Campbell Mithun has bounced back and announced that it’s hired Heath Rudduck as its chief creative officer. If you recall, Aussie native Rudduck “left” Digitas Boston last summer after spending three years as an EVP/ECD and sent a nice note explaining why.

Rudduck, who assumes his post today, will work alongside CM president/director of integrated client services Rachel Marret, with the goal being to  fill the void created by the recent departure of former president and CCO Jonathan Hoffman and steer Campbell Mithun towards a “digital-centric future.” I think we first heard that phrase at Epcot Center’s Tomorrowland. Anyhow, during his time at Digitas, Rudduck helped the Boston office double its P&G business and land the Aflac and Goodyear accounts. In a statement, his new partner-in-crime Marret sings his praises, saying, “Heath has a unique depth of technical knowledge, which fortifies our already strong ability to create rich consumer experiences that drive real business impact.”

Before landing Stateside, Rudduck (who some thought would return to the land Down Under) worked his way up from AD posts at Clemenger BBDO and Y&R to digital lead roles at Tribal DDB Australia and DDB Melbourne.