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Posts Tagged ‘Jonathan Hyde’

Tuesday Morning Stir

marionurun

-Former kbs+ Canada president Mario Daigle (above) has joined Nurun’s Montreal office as EVP/general manager. link

-Bi-coastal/London-based prodco Station Film has signed director Jonathan Hyde to its roster for commercial representation globally, including London partner Outsider for the UK.

-Production/post studio humble has moved into its new digs (the former home of Caviar Content, in fact) in West Hollywood. The L.A. office is being led by EP, Ned Brown.

-Speaking of Caviar, the shop’s managing director/EP, Michael Sagol, has been appointed as chairman of the 2014 AICP Show.

-After spending just a year as ECD at Ogilvy London, Brian Cooper has parted ways with the agency by “mutual consent.” link

-San Francisco-based agency Engine Company 1 has rebranded as Chemistry Club. We don’t know whether we feel like raving or staying after school. link

 

 

 

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Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

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Monday Odds and Ends

-Well, here’s an Olympics-themed ad from Proximity Canada that probably won’t cause as much controversy as other ones we’ve seen as of late (above).

-In case you missed it, here’s BBDO’s hologram teaser for GE which was unveiled during Creative Week in NYC. link

-Mountain Dew has announced a 360-degree partnership with presumable box-office smash, The Dark Knight Rises. link

-NYC-based design/digital prodco Thornberg & Forester celebrates its fifth year of existence with a new video montage. link

-Lucia Aniello, the director/writer behind the viral hit, “Dollar Shave Club”, has signed with Hollywood-based prodco Uber Content for commercial representation in the US. link

-Who here’s ready for a lo-cal Slurpee from 7-Eleven? link

-The board of directors at Boston-based Blitz Media officially appointed Melissa Lea as president/CEO and welcomed Arnold alum Joseph Pessolano as CFO as well as Mitch Blum as chief marketing officer.

-Oh, so maybe this is why former Best Buy CEO Brian Dunn is no longer with the company. link

-L.A.-based prodco Boxer Films added director Jonathan Hyde to its roster.