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Posts Tagged ‘Jony Ive’

Kit Kat 4.4 Pokes Fun at Apple Advertising (Of Course)

Following Google’s announcement Tuesday that the upcoming 4.4 version of Android will be named after its new partner Kit Kat, Nestle and JWT have launched a new advertisement on YouTube for the Kit Kat 4.4, with tongue planted firmly in cheek.

The ad pokes fun at Apple’s self-serious style of advertisement, with “Chief Breaks Officer” Chris Catlin doing a pretty spot-on imitation of Apple designer Jony Ive’s accent and dramatic speaking style, while bragging of the Kit Kat 4.4’s features. These include “adjustable orientation,” “global coverage,” and compatibility “with all liquid accessories.” The tagline? A rhyming riff on Apple: “There’s a Kit Kat for that.”

Kit Kat’s website and social media sites have also been revamped to make the Kit Kat appear like a smartphone. The site is broken into categories including, “Hardware,” “Features,” “Accessories” and “Tech Spec” where you can read about Kit Kat’s “praline software, crisp waferware, and …unique chocolate unibody.”

Mmm…unique chocolate unibody. Confectionary perfectionary indeed.

JWT also designed the packaging on over 50 million specially branded Kit Kat bars in 19 international markets, including the UK, Australia, Brazil, Germany and Japan. The packs will lead consumers to, where they have the chance to win Google Nexus 7 tablets, credits to spend in Google Play, and other prizes. JWT has also created local campaigns across TV, outdoor, ambient, retail activation and experiential to run in these 19 international markets. The Kit Kat branding marks the first time Android’s operating system has launched under a brand name.  Read more

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Wednesday Odds and Ends

-BBH NY’s epic bow for Playstation since winning the Sony console’s biz four months ago was perhaps the only highlight during the broadcasted shellacking that the San Antonio Spurs gave my Miami Heat during last night’s NBA finals. Seeing as we’re from the original Beverly Hills 90210 generation, a friend had to nudge me and inform that the protagonist in the spot, directed by MJZ’s Rupert Sanders, is from The O.C. The more you know…

-The Art Director Club has announced the jury for ADC Young Guns 11. See full list here. FYI, regular entries will be accepted until June 16 and late entries until June 23.

-El Segundo-based David&Goliath has hired former WDCW account director Mike O’Malley as Kia Sports Marketing/Sponsorships account director and RPA alum Merav Cohen as Kia Dealer Marketing Group account director.

-New York-based indie media services agency Horizon Media, in partnership with Secret Weapon Marketing, has been tapped to manage the full service Valley Honda Dealer Association account based in Phoenix, AZ.

-Minneapolis-based mono has welcomed Steve Sutherland, formerly of CP+B and hometown shop Fallon, as digital production director.

-Why not just let Apple’s Jony Ive redesign everything. link

-The Cannes Lions crew will launch a separate, two-day festival next year celebrating creative in the global healthcare sector called, yes, Lions Health.

-Facebook’s rolling out clickable hashtags that may appeal to both users and marketers. link