Joseph Jaffe, the man behind the Jaffe Juice blog and Crayon, the latter of which was acquired by Powered two years ago, is back in the agency biz with his new operation called Evol8tion. The idea behind the one-time TBWA\Chiat\Day and OMD staffer’s new shop is to bring start-ups and brands as well as Madison Ave and Mountain View together. According to the man himself, “The startup lives in the epicenter of technology-inspired innovation. But brands are often not brought into the picture until the startup is so far downstream in the process that it’s too late to influence direction, partner or truly innovate.”

Jaffe is kickstarting Evol8tion with a product called “Matchmaker,” which, wait for it, helps start-ups find their “brand soul mate.” Anyhow, you can find out more from the link above about Evl8tion, which has attracted clients like AB-InBev and Kraft to the fold.