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Posts Tagged ‘Josh Bogdan’

Muh-Tay-Zik | Hof-fer Launches New Golden State Warriors Spot, ‘Fast Break’

San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.

“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.

“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. Read more

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Muhtayzik Hoffer Study Reveals Kids Have Self-Control If Promised Annie’s Mac and Cheese Pizza

If you could immediately eat a slice of pizza and a bowl of mac and cheese or wait 10 minutes for an entire mac and cheese pizza, would you have the discipline to hold out? Would you want to hold out? Personally, I’d choose the separate dishes, but the question is the basis for a new experimental video from Muhtayzik Hoffer for the Annie’s “Good and Good” campaign.

The behavioral study is a riff on the Stanford Unviersity Marshmallow experiment from the 1960s and 70s, where kids were offered one small reward immediately versus two rewards after a waiting period. The Annie’s study is actually an inverse of this, two rewards to one, but the sentiment still comes across. The kids are all cute, and a few of them can’t wait any longer to destroy the two comfort foods. Some of the other cute kids wait it out. We aren’t given specific data, but the video is a unique, intellectual advertisement. And for the followup study, Annie’s can always track the elevated cholesterol levels of kids who become obsessed with mac and cheese pizza. Credits after the jump.

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Muh-Tay-Zik Hof-fer Lets Fans Take the Court Against Golden State Warriors

#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

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Wednesday Odds and Ends

-Sandy Beck and Astrid Raimondo have been appointed as David&Goliath’s management supervisor and digital account director, respectively.

. San Francisco-based creative agency MUH·TAY·ZIK | HOF·FER has promoted Josh Bogdan to ACD.

-Lisa Shirtcliffe has joined BrandOpus from G2 Joshua to head up the finance department.

-Why does Hollywood love Droga5? Here’s how.. link

-In hor of 9/11. BBDO NY presents the above, with help from Robert DeNiro.

West Hollywood-based Dailey has taken over ad duties for the Alive! multivitamin brand by Nature’s Way.

If You Have Nine Minutes, Watch ‘The Pixel Painter’

From time to time, we cover side projects on the site from ad folks who like to do things with their creative skills outside of the office. I’ve written about a number of short films myself, but “The Pixel Painter,” an 8:28 documentary about Hal Lasko, a 97 year-old man who has vision problems and uses Microsoft Paint to create impressive pixelated works of art, is definitively the best short movie I’ve covered for AgencySpy. You should watch it.

Most side-job short films that make it on the site are clever but lacking any sort of gravity. “The Pixel Painter” fills plenty of gravitational force into eight and a half minutes and sets up an interesting comparison between the new and the old, specifically when it comes to the intersection of art and technology. Most of us look at MS Paint as an outdated program built during the dinosaur age of computers, but Hal Lasko has used it to create legitimate works of art. One could even say Lasko is obsessed with MS Paint, and the documentary focuses in on his passion, something viewers may not typically associate with nonagenarians.

The movie was directed by Josh Bogdan (senior copywriter at Bay Area shop Muhtayzik Hoffer) and Ryan Lasko (Hal’s grandson).

Credits after the jump.

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AKQA Copywriter Reveals Crayon Video Diary

AKQA SF copywriter Josh Bogdan has some things to get off of his chest. About a month ago, we received an anonymous tip featuring a crayon-drawn video from Bogdan called “The Penis Pushup,” which chronicled his troubles with a girl (he would later date) spreading rumors that he had a tiny dick. What can we say, Josh? We laughed with you, we cried with you, and we really hoped you’d one day make a video like this for your clients Nike and Target.

Then, the above video surfaced. Apparently, Bogdan once partly decapitated a goose with an arrow with the hopes of getting sloppy makeouts from a soccer-playing camp counselor. Truly, love is a fickle mistress, and what young guy hasn’t done countless idiotic things for a girl he crushed on? Josh, if you didn’t have your crayon drawings for therapy, we’d recommend you seek professional help. In the meantime, we salute you for sacrificing your masculinity for a good Internet laugh.

Now, seriously, let’s see the next Nike spot feature a girl with only a rectangle head and boobs chasing around a goose bleeding out of its neck.

Update: We’re hoping Josh didn’t get in trouble for these videos, as they’ve been set to private on YouTube. We apologize for the inconvenience.