Let’s check in as we do every month with our pal and HUGE senior marketing strategist Josh Seifert, who this time turns his attention to emerging social media powerhouse Pinterest (which recently even enticed a certain world leader to join). There’s really no need to preface things any further as the hed should adequately tease Seiftert’s topic of discussion today. Take it away, sir.
Ever since a creative director colleague introduced me to Pinterest to put together moodboards, I’ve slowly watched what seems like every single Facebook friend begin following my mostly empty boards. For anyone still unfamiliar, Pinterest is essentially a digital corkboard that lets users “pin” images from various websites, saving them to “pinboards” viewable by the rest of the community. Users can then “repin” things they find on others’ boards, to add it to their own. It’s a terrific tool for finding inspiration, saving stuff you might be interested in later, or just managing ideas visually.
A handful of brands have been quick to start taking advantage of Pinterest—HGTV, Kate Spade, Whole Foods, West Elm. As a highly visual site, fashion and home décor (and brands within those verticals) are pretty obvious fits for Pinterest. More surprising is a recent survey that found 70 percent of users share recipes or other cooking-related photos. As more users begin using Pinterest in more ways, all kinds of brands will surely follow and either create their own presences, or begin using “Pin It” buttons to make content on other digital properties shareable on the site.