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Posts Tagged ‘Juan Cabral’

Happy Thanksgiving! Here’s a F****d-Up Air Conditioner Spot from Argentina

As the chilly pangs of winter draw nigh, it’s a great time to remember that, hey, if you were living in South America right now, it would now be summer. It’s because hemispheres and weather patterns and poles and the Earth’s rotation and other things I don’t quite understand, but the southern hemisphere experiences opposite weather patterns that we have up north. This is why there is an air conditioner ad in your AgencySpy this morning.

This spot for BGH comes from Del Campo Saatchi & Saatchi Argentina. The concept evolves around a creepy voyeuristic shut-in being the personification of an air conditioner. As things end up taking a pretty bad turn around the 45-second mark, it’s hard not to reflect on two things: 1. This spot would never run in the U.S. and 2. Your own demented broadcast concepts will never be made unless you leave the country.

So, as you give thanks this holiday weekend, remember that your life would be so much better in you were in Argentina. Then laugh, because we all know that’s not true. I mean, football, AMIRITE? Credits after the jump.

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Tuesday Odds and Ends

-Juan Cabral leaves Fallon for full-time commercial work. link

-Vegas-based shop SK+G hired Wongdoody alum Michael Boychuk as ECD.

-Google & Apple’s latest tiff? Mobile AR. link

-Randall Rothenberg was reappointed president/CEO of the IAB.

-Some restaurants just don’t take criticism well. link

-DDB Toronto is bringing back more “sexy” sumo wrestlers for its latest Subaru campaign. link

-Draftfcb channels its inner Dexter for a horror film festival promo.

-Editor Gary Knight joined Cut + Run. link

-Anyone hyped for the AWARD Awards? link