-Goodby nabs lead creative duties for Sonic. link

-Virgin Atlantic signed on as exclusive launch airline advertiser for Rupert Murdoch‘s iPad publication, The Daily.

-Alma DDB welcomed GlobalHue alums Diego Yurkievich and Juan Diego Guzman as SVP/ECD and CD, respectively. link

-Backyard  owner Blair Stribley launched a new production company called Might Film Co. link

-Starwood Hotels expanded its sponsorship alliance with Live Nation.

-Lincoln Center selected space150 as its digital partner.

-TNS appointed former Microsoft exec Tim Isaac as its global marketing director. link

-Mrs. Tom Brady plays “queen of Carnaval” in a new Wing-created ad for Pantene Brazil. link

-Blast Radius and Media Merchants created interactive storefronts for Starbucks in Canada (above). link