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Posts Tagged ‘Jules Tervoort’

Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

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Google Adwords Makes an Expensive Thank You Card

October marked the 10th anniversary of Google’s Adwords, its main source of revenue and a feature that revolutionized the way people advertise on the internet. Last year, Adwords generated $23 billion in revenue, and Google decided it was time to send a thank you card to the over 1 million clients that made its flagship product an immense success.

AKQA San Francisco called upon PostPanic to create a card that could be customized to integrate clients’ names into the video. While, as you’ll see in the video, PostPanic.com is the client in question, Google’s clients have the ability to make any company part of their elaborate thank you card. Sure, the technology in the ad might be a tad exaggerated, but as the video is all shot in and around Google HQ in Mountain View, California, it’s not beyond the realm of possibility that “B2B bees,” moon lasers and massive domino setups could actually be based off of Google’s own technological experiments.

Hats off to Google because, really, who’s nice enough to send a thank you card anymore? Credits after the jump.

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