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Posts Tagged ‘Julie Balster’

Tuesday Odds and Ends

-Orange County, CA-based indie agency Rauxa has promoted Allison Yardeni to VP/account services in its San Francisco office and David Janszen to account director (on GlaxoSmithKline) in New York. In addition, Rauxa has hired Nancy Muriello as account director in New York.

-Talent/production support services company Talent Partners, which recently gained major investment from The Carlyle Group, has appointed CP+B London alum Julie Balster to the newly created position of European business affairs manager.

-DigitasLBi and Ogilvy are among the four ad agencies that made LinkedIn’s 50 Most InDemand Employers list. link

-Greg D’Alba, former president of CNN/Turner’s digital ad sales and marketing, has joined WWE and IMG in the new role of president of global sales and marketing.

-Here are some of the first Grand Prix winners from this year’s Cannes Lions. link

-PA-based direct response ad agency DMW Direct has promoted Valerie Smith to VP/account services.

-Who’s ready for the stevia-sweetened, low-sugar, green-bottled Coke Life? link

-The Interactive Advertising Bureau has launched a PSA campaign/contest geared towards marketing/tech professionals that’s focused on the viewability of digital ads (campaign spot above). link

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Bad Date? Try Online Gambling!

In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.

Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.

So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.

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Nokia Defines Success with World Traveling, Mild Male Nudity

Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.

Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office. Saying something like “Success has friends not contacts” might seem a little silly or disingenuous to more jaded individuals, but to today’s average mobile consumer, it actually has meaning. How weird is that? Credits after the jump.

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