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Posts Tagged ‘Justin Manfredi’

TBWA Adds PM Head in NY, Ramps Up Digital Arts Network Staff in LA

We figured we’d kill two birds on the TBWA front this lovely Friday. First up to bat, we’ve received confirmation that Carole Smila, who’s spent the past several months as a senior project manager at Anomaly, where she managed all the agency’s global campaigns for Converse, is joining up with TBWA\Chiat\Day New York in the newly created position of head of project management. Smila, who will assume her post at TBWA C\D NY on Aug. 26, has also served as a senior PM at what was Euro RSCG London as well as Mother during her career and had a stint as creative manager lead at Google Creative Lab prior to joining Anomaly.

Shifting gears to the West Coast now, TBWA has welcomed few senior-level folks to its Digital Arts Network as well as a new set of specialist labs–Datalab, Mobilelab and SMARTSlab–that are being housed within it. Among those joining up with DAN are David&Goliath alum Justin Manfredi, who will assume the role of deputy director and manage client services along with the digital group’s account teams at DAN LA.

As for the specialist labs, 72andSunny/W+K NY alum Larry Lac will serve as director of SMARTSlab while leading social media efforts for DAN LA, former Ignited analytics lead Eric Fader will head up the data science/analytics practice, Datalab, and Vaino Leskinen arrives from TBWA Helsinki to focus on mobile strategy and product creation as part of Mobilelab.

Finally, Peter Bassett, who’s been with TBWA for a year and has also spent time at the likes of AKQA, 180 Amsterdam and Goodby during his career, has been promoted to director of digital production.

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Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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Kia’s Electronica-Obsessed ‘Hamstars’ Bring the Party to the 18th Century

Love ‘em or hate ‘em, but Kia’s break-dancing over-sized hamsters must actually be selling units of the Soul. How else do you explain this nonsensical 90-second spot from David&Goliath, which looks like it cost an awful lot of money to make (probably the equivalent of thousands of Kia Souls).

In the announce, we’re told, “The commercial – “Bringing Down the House” – highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.” I don’t quite know how clearly that message will come across to the average consumer, or if it really needs to. In fact, I would argue you could send the hamsters back to almost any time period with the same effect.

But, it seems that D&G is sticking by the old mantra, “If it ain’t broke, don’t fix it.” Sure, it’s stupid, but it’s working. So, you can hate on the hamsters as much as you want, or you can join them in dancing to Axwell’s remix of Ivan Gough and Feenixpawl’s “In My Mind.” It’s no LMFAO, but it’ll do. Credits after the jump.

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Kia’s Super Bowl Spot: Models, Metal and Meaty Sandwiches

For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.

What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.

Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.

Update: For a play-by-play on how this spot came to life, see D&G copywriter Justin Bajan’s blog post on Adpulp.

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