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Posts Tagged ‘Justin Tindall’

Leo Burnett London Adds Pair of Creative Directors

Wayne Robinson&Matt Collier

Leo Burnett London announced today the addition of creative directors Matt Collier and Wayne Robinson.

The creative team arrives from DDB Chicago, where they have worked together since 2011. While at DDB, the pair won over 20 awards, including five Cannes Lions for brands Skittles, Milky Way, Walls, and government-backed adult education program GED. Prior to moving to the states for their DDB Chicago gig, Collier and Robinson began their careers at JWT London before moving on to CHI & Partners. While in the UK, the pair won over 100 awards, working with clients including Shell, Nestle, Toyota, Mazda, Kellogg’s, News International and 888.com. Read more

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Leo Burnett Celebrates 40 Years in the UK for McDonald’s

Today Leo Burnett’s London office launched a new campaign celebrating the 40th anniversary of McDonald’s arrival in the UK.

The campaign aims to portray the important moments in people’s lives…that just happened to occur at McDonald’s. In “Just Moved In,” (featured above) the most realistic of these scenarios, a family moves in to a new house. After a hard day of moving, they realize there’s nothing in the fridge to make for dinner and head to McDonald’s for a quick meal (which is just fine with the kids).

Other spots in the campaign feature an awkward first date, a rescue meal for a rainy camping trip, and a teen celebrating passing his driver’s test. Leo Burnett doesn’t overreach with the scenarios, instead choosing small moments that compliment larger ones — although the idea of taking a date to McDonald’s does seem a bit of stretch, no matter how young you are.

The broadcast spots are supported by an outdoor campaign “comprised of eight executions which also reminds people that McDonald’s has been there in the background of a myriad of moments all through their lives.” Read more

Leo Burnett Gets Imaginative for Rice Krispies

Leo Burnett London launched a new animated campaign for Rice Krispies inspired by children’s imaginations entitled “Imagine That.”

The campaign’s first spot, narrated by a boy named Toby Jones, imagines Rice Krispies co-existing with dinosaurs. Because the Rice Krispies are constantly trampled by the prehistoric beasts, they enlist a tyranosaurus rex to give them its scream. Armed with the warning yell, the Rice Krispies are now safe from being trampled. Now, since the dinosaurs have long since perished, they just snap, crackle and pop. It’s a cute approach, tapping into the distinct charm of children’s anything-goes sense of imagination and pairing it with some fun animation. The 30-second spot premieres on television today, and will make its cinema debut on Friday. Stick around for credits after the jump. Read more

Leo Burnett Tugs on Heartstrings for Ronald McDonald House

Leo Burnett gets emotional for Ronald McDonald House Charities with their new spot, “Dad’s Voice.”

The 60-second ad highlights the emotional impact of the charity providing home-to-home accommodation for families with a child in the hospital. “It’s only a voice, everyone has one,” a narrator intones at the opening of the spot. “But this, this is dad’s voice. Dad’s voice is, well, dad’s.” Going on to list some of the voice’s idiosyncrasies, the spot concludes, “Dad’s voice is the sound of home, even when they’re not at home.”

It’s a pretty straightforward approach, but it makes a real emotional impact, delivering on a relevant insight for the charity. It helps that the approach is tender without being cloying, choosing not to oversell the drama of the situation but rather sticking to what viewers can relate to. Stick around for credits after the jump. Read more

Leo Burnett London Warns World Cup Fans Not to Drive Drunk

The World Cup has been over for nearly twenty-four hours, but, knowing a tiny bit about sports, we’d guess that many in Germany, Brazil and Argentina are still celebrating/consoling themselves with the appropriate spirits.

On that note, the creative team at Leo Burnett London wants to remind footie fans around the world that driving under the influence is never an appropriate response–no matter whose team won or what the final score happened to be.

While the spot for road safety charity client Brake is, of course, very of-the-minute, its message is timeless: most cases of drunk driving have absolutely nothing to do with any given sporting event.

Also: fans will never forget that spray foam.

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Leo Burnett Satisfies Craving with ‘Hunter Gatherer’ for McDonald’s

Leo Burnett has unveiled the latest in their “Favorites” campaign for McDonald’s UK with a new spot entitled “Hunter Gatherer.”

“Hunter Gatherer” — which will appear in a 60-second version online (above) and a 40-second broadcast version — follows a man as he attempts to satisfy his pregnant partner’s food craving while their city is shutting down. He goes to several groceries and convenience stores, all of which are closed, just shutting down for the night, or don’t have what he’s looking for. Finally, the man spots a 24-hour McDonald’s. He returns, McDonald’s bag in hand, to his skeptical partner. When she opens the box, however, it’s filled with the pickles she’s craving. It’s a cute concept, and highlights McDonald’s’ “Hey, we never close” selling point in an imaginative way. (Although it does also raise the question: Can you really go to McDonald’s and order nothing but a box of pickles?) Stick around for credits after the jump. Read more

[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Leo Burnett Makes Nifty Use of ‘Skip Ad’ to Symbolize Ex-Offender Struggles

bitc1

Leo Burnett Change has launched a new campaign for the charity Business in the Community, highlighting the difficulties and discrimination ex-offenders face on the job market for the “Ban the Box” project. “Ban the Box,” is a project “calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.” To call attention to this issue, Leo Burnett Chance took an innovative and thought-provoking approach to express the prejudice faced by ex-offenders on the job market.

The interactive spot “Second Chance” (after the jump), directed by Dougal Wilson, puts the viewer in the position of an employer interviewing an ex-offender. Just after the potential employee reveals that he was released from prison six months ago, the “skip ad” button appears. But this isn’t to skip through the rest of the video. The employee in this case is the ad. Leo Burnett equates the hasty discrimination many employers apply to ex-offenders interviewing for a job with viewers hastily pressing the “skip ad” button to get to their desired content. This is where the video gets interactive. If the viewer presses the “skip ad” button he or she is brought back to the video, this time with a more dejected, less articulate ex-offender. This can go on for several clicks of the “skip ad” button until the job applicant becomes fully dejected and says “I’m sorry that you didn’t want to listen. I hope you can find time in the future to give an ex-offender like me a second chance.” If the viewer does not press the skip ad button, the ex-offender becomes more confident and articulate as the video progresses, eventually expressing gratitude to the viewer for listening to him.

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What’s a Night of Drunk Driving Really Like? Leo London Takes Us On a Horrifying Trip

Before you read on, watch the above spot in full screen. If you have heart problems, maybe avoid this clip altogether.

Good? Okay, “Spoiler Alert” and all that. The above spot comes from Leo Burnett’s London shop and is part of the UK’s Department of Transportation campaign, “THINK!” It’s pretty damn terrifying, watching a bloodied head come crashing through glass.

Unfortunately, the press release ruins some of the magic by telling us that the guys in the bathroom are actors, as there are probably some rules about pulling this prank on unsuspecting citizens, especially if they’re at risk for a heart attack. In any case, pretty effective messaging. Oh, and don’t drive drunk this weekend. Credits after the jump.

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Leo Burnett Turns Little Girl Into Poverty-Fighting Superhero

From Leo Burnett London comes a new spot for development charity Plan International, one that production company Partizan undoubtedly had quite a fun time making.

According to the announce, “Mass Construction” features a young African school girl hurtling through impoverished African housing developments, landing with a shockwave that destroys the old shacks and replaces them with pretty nice looking suburban homes. It’s a pretty awesome superpower, and one made a little clearer when you realize the spot is about educating girls to help fight poverty in developing countries. In fact, for each year a girls stays in school, her household income rises on average 20 percent.

The spot will debut in UK movie theaters on “GCSE Results Day,” which apparently when British lads and lasses aged 14-16 receive their scores on some sort of test that will determine how their educational careers shape up. Says Leo Burnett ECD Justin Tindall, “Poverty often feels like an insurmountable problem and because we don’t know where to start, we simply don’t. The fact that Plan know that girls are the best place to start is so simple and arresting that it demanded a narrative to make people really stop and think about the possibility.”

So, next time your daughter complains about going to school, show her this spot. Sure, she might not quite grasp the entire point, but she’ll a least be a bit more motivated to go. Credits after the jump.

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