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Posts Tagged ‘Justin Tindall’

[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Leo Burnett Makes Nifty Use of ‘Skip Ad’ to Symbolize Ex-Offender Struggles

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Leo Burnett Change has launched a new campaign for the charity Business in the Community, highlighting the difficulties and discrimination ex-offenders face on the job market for the “Ban the Box” project. “Ban the Box,” is a project “calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.” To call attention to this issue, Leo Burnett Chance took an innovative and thought-provoking approach to express the prejudice faced by ex-offenders on the job market.

The interactive spot “Second Chance” (after the jump), directed by Dougal Wilson, puts the viewer in the position of an employer interviewing an ex-offender. Just after the potential employee reveals that he was released from prison six months ago, the “skip ad” button appears. But this isn’t to skip through the rest of the video. The employee in this case is the ad. Leo Burnett equates the hasty discrimination many employers apply to ex-offenders interviewing for a job with viewers hastily pressing the “skip ad” button to get to their desired content. This is where the video gets interactive. If the viewer presses the “skip ad” button he or she is brought back to the video, this time with a more dejected, less articulate ex-offender. This can go on for several clicks of the “skip ad” button until the job applicant becomes fully dejected and says “I’m sorry that you didn’t want to listen. I hope you can find time in the future to give an ex-offender like me a second chance.” If the viewer does not press the skip ad button, the ex-offender becomes more confident and articulate as the video progresses, eventually expressing gratitude to the viewer for listening to him.

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What’s a Night of Drunk Driving Really Like? Leo London Takes Us On a Horrifying Trip

Before you read on, watch the above spot in full screen. If you have heart problems, maybe avoid this clip altogether.

Good? Okay, “Spoiler Alert” and all that. The above spot comes from Leo Burnett’s London shop and is part of the UK’s Department of Transportation campaign, “THINK!” It’s pretty damn terrifying, watching a bloodied head come crashing through glass.

Unfortunately, the press release ruins some of the magic by telling us that the guys in the bathroom are actors, as there are probably some rules about pulling this prank on unsuspecting citizens, especially if they’re at risk for a heart attack. In any case, pretty effective messaging. Oh, and don’t drive drunk this weekend. Credits after the jump.

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Leo Burnett Turns Little Girl Into Poverty-Fighting Superhero

From Leo Burnett London comes a new spot for development charity Plan International, one that production company Partizan undoubtedly had quite a fun time making.

According to the announce, “Mass Construction” features a young African school girl hurtling through impoverished African housing developments, landing with a shockwave that destroys the old shacks and replaces them with pretty nice looking suburban homes. It’s a pretty awesome superpower, and one made a little clearer when you realize the spot is about educating girls to help fight poverty in developing countries. In fact, for each year a girls stays in school, her household income rises on average 20 percent.

The spot will debut in UK movie theaters on “GCSE Results Day,” which apparently when British lads and lasses aged 14-16 receive their scores on some sort of test that will determine how their educational careers shape up. Says Leo Burnett ECD Justin Tindall, “Poverty often feels like an insurmountable problem and because we don’t know where to start, we simply don’t. The fact that Plan know that girls are the best place to start is so simple and arresting that it demanded a narrative to make people really stop and think about the possibility.”

So, next time your daughter complains about going to school, show her this spot. Sure, she might not quite grasp the entire point, but she’ll a least be a bit more motivated to go. Credits after the jump.

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Kellogg’s Crunchy Nut is Too Good to Resist in New Leo Spot

If you have nightmares about snakes (as I often do), be prepared to close your eyes when the “Red Riddler” leaps out of the cupboard in this Kellogg’s Crunchy Nut spot from Leo Burnett London.

The 30-second TV ad brings the brand back to one of its traditional taglines: “The trouble is they taste too good.” That’s why the snake somehow jumps up the snake catcher’s shorts; his assistant couldn’t resist the Crunchy Nuts (whose crunchy sound provoked the serpent) on the kitchen counter. The assistant’s excuse, as the snake catcher writhes on the floor? “Sorry mate, they’re nutty.”

In a charming British interpretation, the statement introducing this ad says it appeals to the spontaneous, “ooh, go on then” side in everyone. So next time you’re debating between cooking fish sticks or pouring yourself a bowl of cereal, say “ooh, go on then” in a British accent in your head, and see which meal appeals to you more. If you don’t say Crunchy Nuts, you have no sense of true indulgence.

Credits after the jump.

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Cannes Announces Film, Press, Radio Juries

As Cannes Lions rapidly approaches, the juries in various categories are finally taking shape as the festival organizers announced this week that the juries for Film, Press and Radio are set. As we previously mentioned, Y&R global CCO Tony Granger will preside over the first two while Publicis Worldwide CCO Olivier Altmann will lead Outdoor.

If you so wish, you can check out the long jury lists after the jump. FYI, Outdoor trophies will be handed out on June 21, Press on June 22 and Film on June 25.

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After Long Search, Justin Tindall Appointed ECD at Leo Burnett

Leo Burnett UK’s search is over as the agency’s finally found themselves an ECD and he goes by the name of  Justin Tindall, says Campaign. He’ll be replacing Jonathan Burley who blew a few minds by leaving back in April to take an ECD role at CHI & Partners.

Tindall built his reputation at DDB London, where he was the head of art and worked alongside creative partner Adam Tucker. For the past Four years,  Tindall has been at The Red Brick Road as a partner with a stake in the agency.

Tindall says in a statement, “This is one of the biggest creative jobs in the country and a chance to work on a fantastic portfolio of clients. The breadth and scale of Leo Burnett’s creative ambition is matched entirely by my own.”
It’s still a little up in the air when Tindall will start at Burnett or what will happen to his stake in The Red Brick Road.