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Posts Tagged ‘Kaare Wesnaes’

Cheil Shifts Focus from Celebs to Schoolchildren in Latest Samsung Galaxy Note Clip

Now that we’ve witnessed James Franco’s send-up of himself and David Beckham doing a rather nifty homage to Beethoven all for the sake of promoting the Samsung Galaxy Note, Cheil USA is taking a more serious approach to promote the brand and its tablet device. In this latest web film, agency and client join forces with New York-based design studio Institute of Play to show how the Galaxy Note 10.1 can be applied as an educational tool for the youth of today via features such as the  S-Pen, the Kno App, the S-Note Productivity Tools and Knowledge Search and Quick Note. As you’ll see above, the end result is better learning through gaming.

Cheil USA CCO Lars Bastholm explains, “Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1′s versatility. We knew the Institute of Play was the right match – the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what’s possible in the world using technology.” Your move, Franco. Credits after the jump.

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Wohl Indeed Heads to Cheil USA

Guess we called it a few weeks back as Adam Wohl, a screenwriter who also co-founded and served as partner at NYC-based shop MIR (which was quietly sold off to LBi late last year), has joined up with Lars Bastholm at Cheil USA. Bastholm, of course, assumed the title of CCO at Cheil US a month ago and as part of his first duties as creative boss, the exec brought on Wohl to serve as group creative director and AKQA alum Kaare Wesnaes as director of creative technology.

Says Bastholm in a statement: “I am thrilled that Adam and Kaare are joining me at Cheil USA right from the start, so we can hit the ground running. The combination of Adam’s storytelling acumen and Cookie’s technical chops means that we can both dream it and build it.”

(pictured l-r: Wesnaes, Bastholm, Wohl)