Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
Greater Than One, Inc is looking for a Media Planner. next job MRM//McCann is looking for a Media Supervisor/Digital. next job New York Media is looking for a ADVERTISING INTEGRATED SALES PLANNERS. next job MRM//McCann is looking for a Media Planner/Digital. next job Innocean USA is looking for a Senior Account Planner (Automotive Retail). next job Berard Associates is looking for a Account Director. next job Creative Circle! is looking for a Media Director. next job Ad Agency is looking for a Position: Copywriter / Content Strategist. next job Sun & Moon Marketing, Communications, Inc. is looking for a Marketing Assistant/Receptionist. next job Sterling-Rice Group is looking for a Creative Internships (AD/CW). see all