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Posts Tagged ‘Karen Crossley’

W+K Gets Animated in ‘Short Film’ for Nike

Back in April, we covered “Winner Stays,” part of W+K’s “Risk Everything” campaign for Nike, which feature some of the world’s best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back with an even lengthier effort for Nike.

Like “Winner Stays,” the new spot, entitled “The Last Game,” features some of the best players in the world — only this time they’re animated and voiced by voice actors. The over five-minute long “short film” tells the story of a scientist who creates clones of the great players which remove risk-taking in favor of efficiency and decision-making abilities. The results on the game are disastrous, turning it into a complete bore. Brazilian legend Ronaldo decides to do something about it, and gets together a team of superstars, all now leading “normal” lives, to take on the clones in a sudden death match.

Somehow the lengthy “The Last Game” doesn’t feel as long as its predecessor. While the trend of calling long ads “short films” is a touch ridiculous, W+K comes closer to earning that title than most do with “The Last Game,” which, in addition to some fine animation, has a plot that convincingly tells a story that viewers (especially children) may actually feel compelled to follow to its conclusion. While “Winner Stays” felt like an idea drawn out past the point of effectiveness, “The Last Game” actually uses all of its extended run time in service of a story. Whether or not it’s the most effective way to market Nike, the results are certainly entertaining. In addition to the full-length online spot, the campaign also includes 30-second trailers and athlete-specific teasers, and will run for six weeks. We’ve got a full list of credits after the jump. Read more

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Coke’s ‘Happiness Factory’ Series Returns in Epic Fashion

W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that’s putting it lightly) “Happiness Factory” effort for Coca-Cola, have reunited to bring us the “Great Happyfication,” and seeing that it’s Friday, what better time to roll this nearly seven-minute clip out. Meet our crooning, animated narrator Pete (who looks like a cross between Rango, Paul and maybe Hunter S. Thompson) as he sings us through an epic clip that’s like the soft drink giant’s version of Fantasia. What was the idea behind this, you ask? Well, according to a statement from Coke’s VP, global advertising strategy & content excellence (love the last part) Jonathan Mildenhall, “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes.” Ok, while you sing it loud world, check out  the Facebook component here and credits after the jump.

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