We’re still not sure quite what to make of this short film called “Pickle,” but it comes to us from BBH New York copywriter Katie Facada and ACD/copywriter and author Peter Rosch, who corralled several of their agency colleagues to take part in front of camera and behind-the-scenes for his contribution to the 48 Hour Film Project. Rosch, who directed this effort and also currently serves as a scribe on campaigns for Axe, Weather Channel and UNICEF at BBH, gives us a quick tale about a young chap who looks like a bit like Shia LaBoeuf and appears to be trying to make amends of some sort.

But, it’s not going quite as planned. Perhaps it’s part of a 12-step program, which makes sense considering that Rosch himself tells the tale of his recovery from alcoholism when commenting on his first book, My Dead Friend Sarah: A Novel. Cant’s gripe too much considering the timeframe Rosch and crew were given. Prior to BBH, Rosch worked as a senior creative at the likes of BMB, Lowe & Partners and BBDO.