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Posts Tagged ‘Keith Hunt’

Wednesday Morning Stir


-Rethink Communications introduces The Caseys, “An award show celebrating the best in advertising case study videos” (video above).

-Slate Cosmetics is debuting a new cosmetics line with an entirely digital launch, allowing users to upload their image to test out its products.

-Keith Hunt, a managing partner at the corporate finance advisors Results International, says Publicis’ Sapient purchase “will be the beginning of a string of acquisitions.”

-Influencer network Breakr claims to be behind the “#AlexFromTarget” buzz.

-Starbucks is launching a “Starbucks For Life” holiday campaign offering customers the chance to win free Starbucks for thirty years.

-Texas-based Proof Advertising calls a bar its home.

-Huffington Post CEO Jimmy Maymann predicts that it is “very likely” that the interruptive ad model will fail on mobile.

-Former Grupo Gallegos CCO Pablo Buffagni launches BBQ Agency.

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What Does the Publicis/Omnicom Merger Mean for the Industry?

As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.

As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?

Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis)  are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”

Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.

Check out Wren and Levy bonding after the jump.

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