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Posts Tagged ‘Kelly Schoeffel’

72andSunny Dives Deep into the Brew for Starbucks

The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.

The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.

It’s compelling.

It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.

Shorter spots and credits below.

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Ex-Chicago Portfolio School Director to Head Up 72U?

After spending well over a year away from the ad industry to indulge her artistic interests, it appears that Maria Scileppi is ready to get back into the mix. Sources tell us that Scileppi, who last we remember left her gig as director of the Chicago Portfolio School towards the end of 2011, is joining up with 72andSunny’s in-house “school” dubbed 72U. If you need a refresher, 72U was launched by the L.A.-based, MDC-owned 72andSunny nearly two years ago as an “intensive, one-of-a-kind learning experience designed to open people up to new ways of thinking, collaborating and tackling modern communication problems.”

From what sources who’ve heard from Scileppi herself via a recent memo tell us, she will take on the role of director come Feb. 1 at 72U, which was initially led by the likes of Geoff McGann (a W+K vet who you might also remember from this recent episode) and Kelly Schoeffel, who appears to still serve as strategy director at 72andSunny proper. As for the 72U director-to-be (so we believe), we’ve reached out to the agency folks to get some clarification on Scileppi’s status with the school, which we’ve been told will commence again in May, include just a handful of students and focus on creative projects ranging from videos to music to new media.

72andSunny Launches In-House School

72andSunny is dipping into the realm of education with the opening of 72U, a 10-month course in which the agency claims to be an “intensive, one-of-a-kind learning experience designed to open people up to new ways of thinking, collaborating and tackling modern communication problems.”

The school will be co-directed by Geoff McGann, whose arsenal includes over 20 years in the field and some ass-whooping prowess as a seven-time international Jiu-Jitsu champion. McGann’s resume includes instructing at schools including Art Center College of Design. Alongside him is Kelly Schoeffel, strategy director at 72andSunny. Though she has no martial arts training on record, Kelly boasts a PhD in social psychology from Harvard and a background in guerrilla street theater.

Who do they want to sign? Everyone from top agency talent to C-level executives of 72andSunny clients and members of the creative industry outside of traditional advertising. Clarify this for us please, Mr. McGann: “We’re looking for creative thinkers of all kinds – writers, designers, strategists, technologists, entrepreneurs, publicists, you name it.”  Schoeffel adds, “Our goal is to assemble a group of smart, enthusiastic people who want to grow laterally as creative problem solvers, and are stoked to create an unforgettable first year with us.”