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Posts Tagged ‘Ken Hall’

StubHub’s Ticket Oak Returns to Give ‘Couples Counseling’

StubHub’s Ticket Oak is back from hiatus with some advice for a bored couple, which for this particular plant means a concert ticket giveaway. “Not everyone has a Ticket Oak, but everyone has StubHub,” the ad from SF-based Duncan/Channon ends. In past, Ticket Oak has presented sports game tickets and orchestra-center tickets for a sold-out show. He’s a generous character, made even more loveable through his social media presence. He carried on a multiple-tweet conversation about kittens with @zachford2 and made lady oak jokes on Facebook.

Ticket Oak also showed up naked in ESPN’s Body Issue, on the side of StubHub food trucks, and will be appearing in pop-up shops for fans to take selfies with the big guy. It’s a sweet campaign for a ticket company, endearing users instead of estranging them. With help from their foliaged friend, StubHub will keep on growing.

Credits after the jump

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StubHub Apparently A Big Fan of Screaming Trees

It’s that magical time of year when unless your brand is tangential related to Christmas, your ads don’t even have to sell anything.

Take, for example, the above spot for StubHub by Duncan/Channon, which finds the online ticket retailer’s “Ticket Oak” mascot screaming about a Christmas tree. You see, it doesn’t have to sell anything, and those kinds of spots are always a ton of fun to work on for agencies.

Is it a reference to 90s grunge stars, Screaming Trees? Is there compelling evidence that use of the “Ticket Oak” at any opportunity increases StubHub’s revenue? Is there market research that tells us people find talking tress weird, but in a funny way? We don’t know, and we don’t need to know. It’s Christmas, and this is about branding, not moving the needle. Credits after the jump.
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