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Posts Tagged ‘Kent Thayer’

Asics Help You Run Fast, Befriend Pigeons

Vitro’s new Asics spot for the GEL-Kayano 19 sneaker would’ve been perfect for Super Bowl XVI with its subtle Bayou flavor and rain-soaked streets. Two weeks later, the ad may not exactly be topical, but it’s still effective enough to make running seem enjoyable. Not only can you get cardiovascular exercise, but you can also make new friends with overpopulated birds. Usually people run from pigeons to avoid getting hit with droppings, but hey, if Rocky Balboa can catch a chicken and become heavyweight champion, imagine what you can do once you catch a pigeon.

The commercial is part of the “Nothing but Next” campaign from Asics. Pigeons around the world are training harder than ever to elude capture from nondescriptly handsome white guys. Credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Newcastle Gets Dark with First-Ever U.S. TV Spots

Being from the Midwest, I’m a beer drinker through and through. That’s why ever trip to New York always makes me nervous when I hit the bar scene. It’s not that beer isn’t available; it’s just that it’s your typical, generic crap that I generally don’t enjoy. New Yorkers are classy, mixed-drink types, which I understand and respect. But, we flyover folk need an ice cold brew that doesn’t taste like water to put us at ease. Many times, I’ve owed a wonderful night to Newcastle.

It’s always fun when a product you enjoy makes its foray into television advertising. Did Newcastle need a TV aspect for its U.S. marketing campaign? Probably not. Never underestimate the power of having your logo on taps at the local pub. But, kudos to agency Vitro for trying to capture the odd, quirky conversations that happen in English pubs with this spot, “Goons,” and two others. ECD John Vitro explains in a statement, “Through these characters we learn that first impressions can be deceiving. And just like our beer, things that might at first appear dark can have a positive outcome.” Score one for the Brits. Credits after the jump.

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