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Posts Tagged ‘Kevin Gentile’

KBS Celebrates Ten Years with AdoptUSKids

KBS and AdoptUSKids is celebrating the tenth anniversary of partnership between the organizations with a campaign launching today in collaboration with U.S. Department of Health and Human Services and the Ad Council.

The ads promote adoption by showing how flawed parents still have a positive impact on children’s lives. In the 30-second “Treehouse,” for example, a father attempts to build a treehouse without following instructions, which doesn’t end well. In “Skating,” a mother attempts to roller skate with her children even though she doesn’t know how to skate, with predictable results. Both spots are narrated with a song sung by two pretty goofy guys, and promote keeping siblings together implicitly by showing adopted siblings in the ads (although this might be too easy for viewers to overlook). The ads end with the familiar “You don’t have to be perfect to be a perfect parent” tagline. Both spots will be unveiled today by JooYeun Chang, associate commissioner of the Children’s Bureau, at a DC event celebrating the tenth anniversary of the National Adoption Campaign. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Steak ‘n Shake Deals May Bring Out Your Gluttonous Side

Call it a restaurant, diner or whatever you will, but as we’ve said before, Steak ‘n Shake was a late-night blessing during those hazy days of college. Though it’s been 10 years or so since our last visit to one of their locations (plus, we can’t even find one close by anymore), we’re not sure if these new ads from KBS+P have us ready to wax nostalgic just yet. Still, it’s hard to complain, if you’re starvin like marvin, about $3.99 all-you-can-eat pancakes as promoted in the ad called “Tear” above.

Besides, there’s only so far you can go when promoting a restaurant chain’s deals and we think these executions are somewhat of an improvement over what Zimmerman put forth during their time with Steak ‘n Shake. KBS+P, if you recall, took over the account in March. See two more deal-promoting spots and credits after the jump.

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