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Posts Tagged ‘Kevin Macdonald’

RKCR Celebrates ‘Can and Will’ Spirit for Land Rover UK

RKCR has launched a new campaign entitled “Can and Will,” which celebrates the “go anywhere” attitude of the Land Rover brand.

The campaign is centered around a 60-second television spot featuring individuals who embody the “Can and Will” spirit, including Mike Goody, who lost a leg in Afghanistan and aims to represent the UK in the Invictus Games this September (which Land Rover will be sponsoring), and 68-year-old competitive surfer Gwyn Haslock. “Don’t tell me I can’t,” these individuals state, “because I can and I will.” The spot recently began broadcasting on terrestrial, cable and satellite channels, in addition to ITV advert breaks during World Cup games. The stories behind the individuals in “Can and Will” can be found on the campaign website, www.canandwill.co.uk. Additionally, a “series of mini-documentary films have been commissioned in partnership with Channel 4, with Paralympic hero Ellie Simmons and actor Richard E. Grant talking about their ‘Can and Will’ stories,” which will be broadcast during breaks in Channel 4 programs and through C4’s digital platforms. The campaign will run throughout the summer.

“Our new ‘Can and Will’ brand campaign is a celebration of the spirit of determination,” said Jaguar Land Rover UK Marketing Director Laura Schwab. “It’s about embarking on new challenges, but also never quitting when the going gets tough. It’s an attitude which has seen Land Rover vehicles conquer some of the world’s most inhospitable locations.” We’ve got credits after the jump. Read more

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Thursday Morning Stir

Lycra Beauty web

-SapientNitro has been appointed as global agency of record for Lycra, which calls for the agency to handle brand strategy, advertising, digital, social and customer experience.

-Bi-coastal production hub HēLō has signed Jackass director Jeff Tremaine for U.S. commercial representation.

-New York-based experiential agency MKG is opening up shop in Chicago this week. MKG currently works with the likes of Delta and Audi. link

-The Webby Awards has extended its deadline to this Friday, Jan. 31. link

-Wanda Paris has joined forces with London-based Rogue Films, bringing six new directors to the roster in the process including Sam Brown, Kevin MacDonald, Tom Haines, Finn McGough, Anthony Dickenson and Alex Southam.

-Mila Kunis takes center stage in Jim Beam’s new global campaign. link

 

Miami Ad School Student Submission to Get Sundance Treatment

After receiving and poring over 80,000 submissions and 4,500 hours of footage, Ridley Scott and Kevin Macdonald have wrapped their “Life in a Day” YouTube experiment. Last July, if you recall, the renowned directors called on the YouTube community to “film some aspect of their day then post that material onto YouTube so that [they] can use it to make a film that is a record of what it’s like to be alive on that one day. It’ll be kind of like a time capsule.”

Here’s one clip above that caught Scott and Macdonald’s eye. Dubbed “Wallet Full of Dreams,” the video was conceived by Miami Ad School San Fran copywriting student Justin Peele, who seems be suffering from a terrible case of writer’s block and is also struggling financially. Armed with a Sharpie and plenty of paper, Peele describes what he’s feeling and takes us through a single day of his life. It’s a bit tedious and a tad depressing, but we guess this is the plight of most ad school students. Whatever the case, Peele’s film along with other “Life in a Day” entries will be screened throughout 2011 and Scott & Macdonald’s brainchild was an Official Selection for the 2011 Sundance Film Festival.

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