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Posts Tagged ‘Kevin Murray’

Kristen Bell, Dax Shepard Decorate for the Holidays with Samsung

Back in September, McKinney created an ad for Samsung starring the almost-too-cute Kristen Bell and Dax Shepard preparing for a night out only to stay in wasting time on their Galaxy Tab S. Now the couple has returned in a holiday effort for Samsung, presumably also from McKinney that sees Dax decorating the house with a little help from a very pregnant Kristen.

In the spot, entitled “Home for the Holidays,” the couple communicates via video as Dax scours the attic for decorations and goes to the store for holiday treats and Dax shows off Samsung’s smart watch when he takes a call from Kristen while setting up lights on the roof. When they finally complete decorating and switch the lights on Kristen says suggestively, “You know what this gets me in the mood for?” — but it’s not what you think. Viewers who enjoyed the cutesy appeal of the couple’s previous Samsung ad will find plenty to like here. Those who found that spot a little cute for its own good will probably want to skip this one.

If you’re wondering how close to real life the couple’s antics in the spot are, the answer is pretty close. According to Todd Pendleton, chief marketing officer at Samsung Telecommunications America, “Kristen and Dax go big for the holidays and their traditions from wearing matching pajamas and sweaters to decorating the house Griswold style are all true to what they do in real life.”

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Translation Dives Into Summer for Champs

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”

The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. Read more